Star Mica Expands Product Range And Production Capacity, Launches 1 MM Laminates

person access_time   5 Min Read 19 March 2018

Star Mica has humble beginning in High Pressure Laminates production in 2015 in Yamunanagar, Haryana. The group company is very reputed brand in plywood manufacturing since more than decades and is known for offering high quality products. The goodwill and hard work helped them to earn good reputation in Laminates manufacturing also and they have been consistently expanding their market and production capacity year on year. The journey of successful two years is dedication and visions the promoters Mr. Ashwini Agarwal and Mr. Sumit Mangal. Star Mica has started with economical grade laminates (0.8 mm) and has spread pan India market with offering of consistently good quality and innovative products to its customers. The success of its 0.8 mm laminates, has motivated company to bring products for premium market as well and Star Mica has been introducing 1 mm laminates range with wide varieties of exclusive finishes and colors.

Our products have been well accepted in the market. With increasing demand from dealers’ and distributors’ in 1mm category, we have started its production with exclusive Imported Paper Designs and unique textures. All designs are up to the market demand. All decor papers are from China or Europe. Textures are very fast moving with soft filling which makes design real look. - Mr. Sumit Mangal

“We are giving Best quality and service to our customers. We are very thankful to our distributors that they all had shown very much trust, faith and confidence in us and we are fulfilling it by coming up with capacity addition and introducing 1mm category laminates which was in much demand in the market. On the effect of GST on laminate business he added, “It’s performing good in market and hope will do good also.- Mr. Ashwini Agarwal

After having a good response and achieving success in 0.8 mm range, the expansion to 1 mm category is an oblivious choice because there was a much asked by their dealers and distributors along with customers’ demand in this category. Director of the company Mr. Sumit Mangal says, “Our products have been well accepted in the market. With increasing demand from dealers’ and distributors’ in 1mm category, we have started its production with exclusive Imported Paper Designs and unique textures. All designs are up to the market demand. All decor papers are from China or Europe. Textures are very fast moving with soft filling which makes design real look.”

On distribution strategy of 1 mm laminate, he replied, “We are very thankful to our distributors that they all had shown very much trust, faith and confidence in us and we are fulfilling it. With two years of successful journey in 19 states of India with 0.8 mm and door skin, we now started 1 mm on the demand of our Distributors/dealers. For the spread of this 1 mm category laminates 90 percent of our 0.8 mm distributers will take care.” It is noted that Star Mica’s ‘Designopedia’, first catalogue of 0.8 mm laminates was well appreciated by dealers and  distributors. This catalogue has range of soft textures, Geometrical design, Gloss and wood finish.

Initially Star Mica introduced 0.8 mm laminates range and had promised to come up with 1 mm very soon. Star Plywood had its presence in almost pan India market and with over 100 dealers so it was easy for them to reach those markets with laminates also’. The company commands goodwill in quality plywood manufacturing under brand of ‘Star plywood’ and the same brand image in decorative Laminates offerings too. Talking about the strength of the company Director Mr Ashwani Agarwal said, “We are giving Best quality and service to our customers. We are very thankful to our distributors that they all had shown very much trust, faith and confidence in us and we are fulfilling it by coming up with capacity addition and introducing 1mm category laminates which was in much demand in the market. On the effect of GST on laminate business he added, “It’s performing good in market and hope will do good also.

With introduction of 1 mm laminates range, Star Mica is also expanding its production capacity by 1 lac sheets per month with adding 3rd press, which will commence its commercial production by end of this year. With adding new capacity the  company would reach a new height in Laminate sector with 3 lacs sheets production capacity per month in just two years of journey. “Star mica is taking all challenges of market and performing very well since last two years of its inception,” said Mr Ashwani Agarwal. “We are expanding our capacity as our present capacity is 2 lacs sheets per month and adding 1 lac/month more which will start production in December 2017,” he further adds.

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