Few recent research reports indicate that the worldwide counterfeit and duplicacy market will beover $ 2 Trillion by 2022. This is an issue of concern to each and every Industry, causing a big dent to the businesses across the board.
The Indian businesses are also not aloof from the effects of counterfeiting or duplicate product economy. Some recent articles in the Plywood and the home infrastructure industry publications indicate that 1 or 2 plywood’s out of 5 are fake or duplicate which is a whopping 20% to 40% of the Industry topline. The organized segment of Plywood industry is mere 25%-30% of the total market size, and hence, the issue of duplicacy leaves a little room for the serious players who are investing their time money and efforts to develop this segment in a professional way.
Stratint Technologies along with Prooftag SAS of France has launched a very unique solution to protect the industry against the fakes and duplicates. The technology is based on a unique concept of serializing every product with the help of a BubbleTag (patented technology). Thetag is unique as it provides “biometric identity to every object” and can be identified easily using a “mobile app”. Every tag and the product associated with it, is uniquely registered on a private cloud and hence the customer can authenticate & retrieve the information easily. Unlike a BubbleTag which is a 3 dimensional unique pattern, QR or Hologram are based on 2D print technology and can easily be copied.
The technology also enables the businesses to Track and Trace each and every plywood, manage distribution networks to identify market diversions, Track each plywood from production to consumption. It also adds value to your product line by engaging the business directly with the distributor, customer and the entire supply chain.