Interior design industry is gaining strength with increasing demands. To fill the gap for the availability of display centre for a large number of interior design products and its concept applications Euro Pratik recently opened a New Office & Display Centre on April 1, 2018 at Andheri (West), Mumbai, Maharashtra. For the purpose they organised a function which was attended by a number of industry and trade conglomerates, dealers/distributors, celebrities and customers. The guest of honour was Mr Sang Cheol Noh, President - Shinil Frame Co. Ltd.(MIGA), South Korea. On the occasion Ms. Hee Sun Roh, International Sales Manager - Shinil Frame Co Ltd (MIGA), South Korea along with Euro Pratik’s Mr Gunwant Singhvi, Mr Pratik Singhvi and Mr Jai Singhvi were also present.
Inaugurating the programme Mr Pratik Singhvi congratulated and honoured their overseas counterpart and associates Mr Sang Cheol Noh and said, “Our close family to be hare on this occasion is a matter of great pleasure and I really want to thank them as they came to India despite their busy schedule.” He appreciated their support and hoped that the company will continue to grow and receive help with the support of all channel partners. While the guest of honour Mr Sang Cheol Noh congratulated Euro Pratik Group and expressed his gratefulness to be there as guest of honour and said, “As it’s more than five years doing business with Euro Pratik we co-operate each other. We also take this opportunity to thank Euro Pratik and people supporting them. Even so, our most priority is customers’ satisfaction. We will continue to support each other.”
Talking about the objective of the new office cum display centre Mr Pratik Singhvi explained that as they don’t have much display centres for decorative panels in India these days. They have the largest range (nearly30) of products, the display gallery cum integrated office was much required. “Till date we have three different offices across the county. This new office cum display centre will help our clients and the channel partners to have wide range of display and that will become easier to them to choose the best.” He informed, “We are launching two/three new products in couple of months that has been displayed in this centre. Currently we have 30 showrooms pan India and going to have around 60 in couple of years so we have to have 15 showrooms every year.”
Euro Pratik has achieved a tremendous growth in last five years for which Mr Pratik gives credit to the combination of all the factors as innovation, market growth, hard work, dedication moving in together. Euro Pratik is having its exclusive product range, big stock of products (nothing is made in India as the entire game is stock), very young team of professionals, distributors and channel partners across India (they are very much supportive and have mutual trust with them) are the strengths. “So, whatever we get they are more than happy to promote in respective areas, the marketing sales team which is very good and supportive to each other. We have nearly 80 to 90 sales team and they work very hard for Euro Pratik and bring it to the level what we have achieved now,” he informed.
Exclusive with Mr Sang Cheol Noh, President-Shinil Frame Co. Ltd. (MIGA)
In an exclusive interaction with The Ply Reporter in the sideline of the programme Mr Sang Cheol Noh, President - Shinil Frame Co. Ltd. (MIGA), South Korea stated that they are seeing bright future of their products in India. He expressed that it’s a nice progress and they expect for it to double in coming time and the next market will be Eastern Asia like Indonesia, Vietnam, and Malaysia etc. Talking about Euro Pratik he said, “They are doing well and obtaining a healthy growth. They are very aggressive and we are also very aggressive and for that we match very well for this now. As long as we continue to develop new panel products they need to do pushing and we also push them to progress and we will develop together.
”Talking about their design creation he said, “We use lot of different materials like wood and others. We have so many types of papers, mouldings and panels and with them we try to create all kinds of different designs like modern, traditional etc and spread to as many different countries as we can.” They have 30 lines for panels and mouldings in which only for panels they have five lines. And the production capacity of these five panels is 4 to 5 containers per month. They produce 25 containers mouldings per month. They produce 40-50 designs in every six months.
“We are getting lot of products from Europe, Korea, US, those are not getting copied quickly. Secondly if it is being copied that increases the market which is beneficial in a way and for that we can’t do much because this is the part and partial of the trade.” He opined that market is growing and they are focused more into innovative products while majorly stick to Chinese products.” “Our showroom concept will be a mutual thing with distributors in which we give them surprising benefits and display support. But everything is maintained and done by the distributors. They get exclusivity for that particular region. Currently we have more than 130 distributors and 1000 dealers, added Pratik”