Decora Group’s Decora Kitchen Interiors Pvt. Ltd made Mumbai-based Tataria Hardware Innovation as a distribution partner for Ornare panels to distribute in Maharashtra and Gujarat. Decora Group has a considerable presence across India and they are promoting its Ornare range of acrylic panels targeting OEMs, furniture manufacturers and modular kitchens manufacturers. While Tataria offers a wide range of kitchen and architectural hardware having manufacturing plant in Gujarat.
Talking about making Tataria as a distribution partner for western region like Gujarat and Maharashtra Saurabh Jain, Director, Decora Group Said, “We aim to take Ornare panels aggressively to cities like Mumbai and Pune, and for this objective this tie up is much effective. Tataria has good footprint in Maharastra and Gujarat region as they are much active in the western region of the country. They are well known name in the hardware space in western region. Their activity lies mostly in Architect, Trade Network and OEM space. This provides us a solid basis in this high-growth region.”
Commenting on the tie-up, Bhavin Tataria, Director, Tataria stated that Ornare has a wide range of products which compliment them in many ways. “Our customers get benefitted with the expanded product mix from both the companies. Being e distribution partner with Decora Group’s Decora Kitchen Interiors Pvt. Ltd is a win-win situation for both,” he added. Decora Group and Tataria both have a joint warehouse in Bhiwandi (Thane).