Gennext Plywood (P) Limited, a Kolkata based company, marketing plywood under the brand name “ASEAN” held a meet of its dealers at “The Panache” hotel Patna on 31st May 2017. The meet was attended by more than 40 channel partners from Patna and surrounding area.
The meet started with welcome note from Mr. Sanjay Yadav, Branch Head. Mr. Mahabir Agarwal, Managing Director, of the company, hanked all the participants for attending the meet and felicitated all dealers who have achieved their sales targets during the financial year 2016-17. He also informed the dealers regarding launch of ASEAN Platinum plywood with 5 times money back guarantee.
ASEAN brand has been launched in Bihar around 4 years back only. However, due to its philosophy of better quality at affordable price, ASEAN brand has been received well in the market. Mr. Agarwal reiterated that the company is committed to its philosophy and shall continue to maintain the quality of the products at competitive price.
While speaking, Mr. Agarwal also focused on increasing role of the branded segment and asserted that grooming and developing the brand is most important for success since customers are also very much conscious nowadays and increased brand visibility certainly helps to compete in the market. The company is focusing on in-shop branding as well as outdoor mediums also for increasing the brand awareness among customers.
ASEAN plywood is one of the major players in Maharashtra where it started its journey almost six years back. Presently, company holds a major market share in branded segment in Maharashtra, Bihar and Gujrat. ASEAN plywood is also available in Tamilnadu, Karnataka, Kerala, Chattisgarh, Madhya Pradesh and West Bengal.
All the dealers appreciated company’s philosophy and assured full support to the company. Finally, the meet came to an end by Vote of Thanks to Mr. Agarwal on behalf of all the dealers. Mr. Agarwal declared the closure of meeting which was followed by dinner.