WPC/PVC Boards is at nascent stage in India, despite being fastest growing panel products with more than 100 manufacturing establishments in just 4 years. With numerous big and organized wood panel companies e.g Century Ply, Green ply, Austin Plywood, Amulya Mica, Archid, Indowud apart from Alstone, Floresta etc in PVC/WPC segment, PVC board category has gained awareness and become synonyms of wood panel trade. But with shooting up prices of its major raw material ‘PVC Resin’, the sustainability of the product quality and its affordability is a question. The Raw material cost has noticed a 100 percent increase in last 5 months, resultantly this aspiring WPC/PVC Boards have become dearer by 25 % within 3 months.
Similarly, PVC laminate sector is staring at same challenges due to high prices of their raw materials. This is also a new product in Indian decorative surface industry, which has seen the fastest growth in last 4 years with over 20 domestic manufacturing establishments. PVC mica has been taking share of premium Decorative Laminates (1 mm) due to its vibrant designs, innovative properties and high profit margins for dealers and retailers. During last few years, PVC laminates have taken some space of 1.0 mm sales specially in metros, although it is costlier than the 1.0 mm decorative laminate. But PVC raw material rates and unavailability of raw material will be damaging for the tier 2 cities markets and it will become a challenge for retailers to pass such a big hike to consumers.
Entire segment of both growing PVC sectors is undergoing through ‘High Intensity Electric Shock’ for users and traders. This scenario has posed a question mark for the Industry, Raw materials Suppliers, Traders etc, who have big hopes and future plans for this emerging sector.
Even if the PVC Resin prices comes to normal levels by March next year, the current jump in tune to Rs 150 to 200 per sheet will be taking this product costlier by Rs 200 to 500 for an end consumer, and this will distant its future buyers. In fact entire segment of both growing PVC sectors is undergoing through ‘High Intensity Electric Shock’ for users and traders. This scenario has posed a question mark for the Industry, Raw materials Suppliers, Traders etc, who have big hopes and future plans for this emerging sector because it is a fact that such a price rise will be a challenging task for its sustainability, and affordable alternative products may push this sector into a sluggish path.
This issue has so many market reports, industry news, financial reports, product launches, etc which you find only in ‘Ply Reporter magazine’. Interaction with leading and emerging industry and market players such as Mr. Avtar Singh Bhullar, National Head, Century MDF and PB division; Mr. Pijush Kumar Chatterjee, GM, ITC Ltd (Specialty Paper Division) along with promoter for Brands Wigwam, Treelogy, SIAMPly, Swiss Ply, Kanoi Steel etc ad the Market Movers with Mr. Rakesh Mehta of Mahavir laminates, Coimbatore, TN, is a worth read. Besides, PRIMARK showroom launching coverage and others happenings are also interesting to read.
Book your copy, and enjoy reading!
Rajiv Parashar
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