An Asli WaterProof Ply at an enviable price of Rs 102 per sq ft (for 19 mm thickness, inclusive of GST), a campaign for Sainikply from the house of CenturyPly is the most relevant campaign ever, not only for a Plywood brand but also for Plywood as a product. In my view, such a campaign creates a good image of plywood as a product among customers, because they come to know the price of genuine Waterproof plywood from a noted brand. In the plywood retail market, people hardly ask for price lists because the price lists don’t match with actual selling prices because of varying quality parameters and discount structures. Hence, this bold and transparent step in the form of Advertising by a brand is going to help the consumers to buy right quality plywood in a market which is ruled by middle influencers.
Such a campaign creates a good image of plywood as a product among customers, because they come to know the price of genuine Waterproof plywood from a noted brand. In the plywood retail market, people hardly ask for price lists because the price lists don’t match with actual selling prices because of varying quality parameters and discount structures
Such steps by leading brands are much needed for the growth of the entire plywood industry in the present changing time and would also be a catalyst for expanding plywood demand over other alternate materials such as High Moisture Resistant MDF Boards, WPC/PVC Boards etc. This will also help to curb counterfeit IS 710 grade materials because the company also offers an 8 years guarantee on these materials. The plywood market remains flooded with all sorts of claims. You will find water resistant plywood or plywood simply dipped in colour solution being claimed as waterproof. This makes figuring out an Asli Water Proof plywood without any confusion.
This campaign further explains that the best way to find an Asli waterproof plywood from an ordinary one is to do a Boiling Water Proof test for 72 hours with both and check the results. An ordinary ply will disintegrate in 1 hour, whereas Sainik 710 will pass this rigorous test. But then why would you need to take all the hustle and do this cumbersome test at home? Off late in a survey, The Ply Reporter finds that many disputes occur in the market because the suppliers sell fake IS 710 materials, which is damaging the faith on strength of plywood in consumers mind.
July 2021 issue is packed with lots of insights from Plywood, Panels and Decorative Panels industry & Trade. An interaction with Mr. Sajjan Bhajanka, Chairman, Century Ply; Mr. Chetan Kajaria, JMD, Kajaria Ceramics; Mr Han, VP, Sufoma Machinery Co. Ltd along with views of Industry leaders from the houses of Amulya Mica Group, Virgo Group, Durian Laminates, AICA laminates, Realply, BhutanTuff, Gattani Industries, Vidhata Group, AK Plywood, Siam Ply, Solid Ply, Malchand Sons and Group etc are worth reading. The virtual launch of Kajaria Laminates and Imperia Decor PVC laminates are also featured in this issue. Besides, lots of market reports, launches, news reports, and excerpts from webinars have been published.