‘Har Hara Board, HDHMR Nahi Hota’ – Action Tesa had started this campaign, because the company received a report that some dealers have been selling Duplicate Materials. The Company management said that there are some reports related to such fake materials in the market, which are cheaper and of bad quality. The company said that they have been working to curb such illegal activities and started educating the customers to identify actual HDHMR boards and they also plan to punish such dealers, who are engaged in such illegal act.
Recently the company representative organized a raid with local police at Daruhera, Rewari, Haryana and was caught red handed selling duplicate material of Actoin TESA HDHMR. In a raid conducted by Dharuhera Police at a local dealer was caught selling duplicate Action TESA HDHMR where stickers of HDHMR was pasted on Green coloured MDF board. As per company official, an FIR had been lodged against the dealer, who was detained by local police.
It is noted that Action Tesa HDHMR boards have become synonymous with this product because of its quality, supply and awareness among the consumers. The company says that increasing its popularity leads to supply of counterfeit materials in this category and the company has started educating customers about actual Action Tesa HDHMR boards. The company also indicates that they may conduct other such raids with the help of local police if such malpractices continue