Cricketer Harbhajan Singh unveils Amulya Mica 1.25 M imperial premium Laminate catalogue

person access_time   3 Min Read 23 February 2022

Amulya Mica organized Lakshya 100K All India Dealers & Distributor meet on 18th December, 2021 at Andaz Hotel in Delhi Aerocity, Gurugram where new collection of 1.25mm Imperial Premium laminate (IPL) catalogue was released by Cricketer Mr. Harbhajan Singh. The event was inaugurated by Mr. Rakesh Agarwal, Mr. Dokania, Mr. Hari Maheshwari, Mr. Mukesh Agarwal & Mr. Mukesh Modi by lighting lamp, followed by Ganesh Vandana. On the occasion more than 350 channel partners with their families from all India attended the event.

In the event PVC laminate folder was released by channel partners Mr. Gopal Agarwal, Kolkata; Mr. Mohit Agarwal, Ludhiana; Ms. Charmi Patel, Ahmedabad; Mr. Sanjeev Jindal, Bathinda and Mr. Deepak Patel, Raipur. Imperial laminates folder was released by Cricketer Mr. Harbhajan Singh along with the channel partners Mr. Amit Poddar, Bangalore; Mr. Ankur Maheshwari, Delhi; Mr. Sanjay Jain, Jaipur; Mr. Sumit Maheshwari, Indore. Digital Catalogue was released by the channel partners Mr. Pankaj Singh, Mr. Akshith Cheryly, Mr. Gaurav Mehta from Udaipur and Mr. Shubham Garodia.

Amulya Team has pledged for Lakshya 100K, to sell 1 lakh sheets of imperial laminates by the ending of March 2022. Some of the new features in Imperial laminates collection include:

  • 19 new shades, 22 texture variants with 56 designs.
  • Marble & Stone finish the new (4116 & 4417 – RE-31)
  • Marble Design in One Go Flow (No repeat pattern on one sheet)
  • Finest rough wood series with zero reflection.

IN 7 WONDER COLLECTIONS SOME OF THE NEW FEATURES INCLUDE:

  • 5 new shades with Oak Crown & quarter.
  • Natural Stone series, 8 natural finishes with 2 polish variants: melamine matt & natural Gloss.
  • High grey scale paper in Exotic veneers & 7 wonders give the naturalfeel & longevity of colour fastness.

Lakshya 100K and emphasized to do more hard efforts to achieve lakhsy 100 K in three months. He is quite confident that together with team efforts will achieve the target.

In case of Exotic veneer, the natural veneer has been scanned and design transformed to paper. It has 8x4 grain structure. There is no repetition of the patternin this. Limited edition wood designs. There is no repetition of the pattern in this. Limited edition wood designs.

75 edges bending available along with the specific design in the catalogue for convenience and it covers almost the entire catalogue.

Imperial laminate folder of Amulya Mica covers all variants and species of Natural Veneers and provide limitless options for traditional and contemporary interiors. It is WOW and eye-catching collection. The delegates present in the event also appreciated the new look of Imperial Laminate collection and showed high josh to market the product.

In his speech MD Mr. Rakesh Agarwal thanked Mr. Harbhajan Singh & his channel partners for their bonding with Amulya family and wished for good health & safety. Last year Imperial Laminate folder was launched by Mr. Harbhajan Singh in virtual event but today it actually official release of Imperial laminate folder as it was released in presence of all channel partners and team. Amulya Mica’s imperial laminate series is true value for the money. Further he discussed the increased rate of raw material due to pandemic. But he is quite sure that it is for the short period as pandemic ends everything will be stable. He thanked all that even in the pandemic situation, with the channel partners support and team efforts, the company is in growth path, achieved 12% growth in last year and expect the same supports and efforts in future to make company 500 cr. by 2024.

75 edges bending available along with the specific design in the catalogue for convenience and it covers almost the entire catalogue. Imperial laminate folder of Amulya Mica covers all variants and species of Natural Veneers and provide limitless options for traditional and contemporary interiors.

Later he discussed Lakshya 100K and emphasized to do more hard efforts to achieve Lakshya 100 K in three months. He is quite confident that together with team efforts will achieve the target. He informed the joining of his daughter Ms. Shailja Agarwal as marketing Director and son Mr. Abhishek Agarwal as Director in the company and requested all to give love & support to more flourish.

19 new shades, 22 texture variants with 56 designs. Marble & Stone finish the new (4116 & 4417 – RE-31). Marble Design in One Go Flow (No repeat pattern on one sheet. Finest rough wood series with zero reflection. 5 new shades with Oak Crown & quarter. Natural Stone series, 8 natural finishes with 2 polish variants: melamine matt & natural Gloss. High grey scale paper in Exotic veneers & 7 wonders give the naturalfeel & longevity of colour fastness.

In the event Covid-19, Learning & Precaution book written by MD Mr. Rakesh Agarwal himself was released by cricketer Mr. Harbhajan Singh along with MD Mr. Agarwal, his better-half Mrs. Mamta Agarwal and Mr. Upendra Chaudhury editor of the book. This book is particularly written for next generation for their knowledge & motivation that how the whole nation had faced the difficult & shocking situation. It also makes ready to face any such situation occur in near future. This book truly exemplifies the lines that “Tough Times Don’t Define You, They Refine Director Mr. Dokania Ji also spoke for present market changing situation and emphasized the need to act as per marketchanging demand. Ms. Shailja Agarwal spoke for all Amulya’s product and USP which distinguished with other products in the market. Mr. Abhishek Agarwal informed the new name of Amulya Digital laminate as 

LAVA LOG and explained new features. Mr. Shayam Maheshwari presented company’s CSR activities and Tree Plantation theme. Mr. Harbhajan Singh has committed to plant 250 trees with Amulya Mica. Mr. S.K.Tharad & Mr. Ravi Gupta explained the features of Imperial laminate &Lamalog.

Last but not least, the event was ended by giving Vote of Thanks by Mr. S. K. Tharad following by Dinner and musical & dance show.

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