Rs 1500 CR Austin Group Targets to Reach Pan India Market With Setting up the Largest Plywood Plant in UP

person access_time   3 Min Read 29 September 2022

One of the pioneers in the category, Austin Plywood has become a name to reckon with, due to its unwavering commitment to excellence. As a leading manufacturer in the plywood industry, Austin's product range comprises Plywood, Block Boards, WPC and Flush Doors. Not only plywood, Austin Group has also carved a niche in the AAC Blocks, TMT manufacturing and also in distribution of Steel and Cement.

With a turnover close to INR 1500 cr., Austin Group boasts of a culturally diverse workforce spread across the country, and employs about 3,000 personnel in its 5 manufacturing plants located across Kolkata (West Bengal), Guwahati (Assam), and Sandila (UP). With 2 corporate offices in Kolkata and Guwahati and branch offices in 10 cities, Austin is currently operating in 18 states across the country, with a dealership network of more than 1000 Channel partners.

Fine craftsmanship, modern designs and customer-oriented services are three USP that have led Austin Plywood to become the only Indian brand approved by BS 1088 Lloyds Register London, UK. World-class in-house manufacturing facilities have made Austin a renowned name in the international plywood market. The brand has global presence through export of quality products to around 25 countries worldwide.

Austin Group believes in curating a performance-oriented service experience to every customer and the society at large. This core value has been the foundation of all its business operations and practices since its inception in 2006. It has a strong focus on social development as well, aimed at empowering the local communities surrounding its plants.

Persons behind the growth story of Austin Group

THE DRIVING FORCE BEHIND AUSTIN PLYWOOD

MR. SURENDRAKUMAR AGARWAL’S VISION AND INDOMITABLE SPIRIT DROVE AUSTIN’S SUCCESS IN THE PLYWOOD INDUSTRY AND MADE IT ONE OF THE MOST PROMISING BRANDS OF INDIA. THE BRAND EMBODIES HIS IDEOLOGIES, TO THE CORE. HE BELIEVES THERE IS NO SUBSTITUTE FOR HARD WORK, AND THAT ALONG WITH HIS VISION HAS MADE AUSTIN COMPLETE MANY MILESTONES. AS AN ASTUTE LEADER AND STRATEGIC MANAGER, HIS VALUES AND BELIEFS HAVE SHAPED THE FOUNDATION OF AUSTIN PLYWOOD..

THE STRENGTH BEHIND THE STEEL DIVISION

MR. PRADEEP AGARWAL’S STRATEGIC PARTNERSHIPS, BUSINESS SKILLS, AND ANALYTICAL ABILITIES HAVE LED AUSTIN GROUP TO BREAK NEW GROUND AND GROW BEYOND BOUNDARIES. BEING RESPONSIBLE FOR THE STEEL DIVISION, HE HAS PLAYED A STRONG ROLE IN SECURING THE BRAND'S FOUNDATION IN THE TMT SECTOR. HE DRIVES THE BRAND’S BUSINESS DEVELOPMENT AND EXPANSION PLANS AND IS CONSTANTLY BRINGING IN NEW METHODS TO BUILD ON THE STRATEGIC GROWTH.

DRIVING GROWTH THROUGH INNOVATION

BEING THE FACE OF THE BRAND, MR. NISHANT AGARWAL PLAYS A CRUCIAL ROLE IN DEVELOPING THE BRAND IMAGE AND PRESENCE AMONG THE NETWORKS. HIS VISION TO EMPOWER THE BRAND WITH MODERN TECHNOLOGY AND TO BRING IN PROCESSES TO OPTIMISE RESOURCES HAVE MADE AUSTIN A BRAND TO RECKON WITH. HIS CONSTANT PRESENCE AND GUIDANCE HAVE MADE HIM A TRUSTED CUSTODIAN OF THE BRAND IN BOTH NATIONAL AND INTERNATIONAL MARKETS.

THE NEW AGE VISIONARY

KEEPING THE VALUES AND BELIEFS OF BRAND AUSTIN INTACT, MR. SAHIL AGARWAL IS REEXPLORING THE BRAND AND GIVING IT A MODERN TOUCH WITH NEW AGE TECHNOLOGIES AND POLICIES. HE IS INVOLVED IN THE OPERATIONS OF AAC BLOCKS AND PLYWOOD. HE UNDERSTANDS THE IMPORTANCE OF USING SCARCE RESOURCES RESPONSIBLY AND HIS OPERATIONS ARE GUIDED BY THE THOUGHT OF GIVING BACK MORE TO THE SOCIETY.

THE LIGHTINGFORCE BEHIND THE GROUP

MAINTAINING THE STANDARD & VALUES OF BRAND “AUSTIN” WITH ETHICAL BUSINESS PRACTICES ALONG WITH RELENTLESS EFFORTS , HE HAS DEVELOPED AND PAVED THE WAY FOR THE SUCCESS STORY OF AUSTIN PLYWOOD IN NORTH EAST REGION.

HIS HANDS ON CONTRIBUTION TOWARDS PRODUCTION OF QUALITY FLUSHDOORS & BLOCK BOARDS PRODUCTS ARE ALWAYS APPRECIABLE AND WORTH TO THE GROUP CAUSE.

AUSTIN PLYWOOD HAS SET UP ULTRA MODERN MANUFACTURING UNIT IN SANDILA, UTTAR PRADESH

Austin has successfully established one of the biggest standalone plywood plant of the country in Uttar Pradesh which is spread across 15 acres of land. The new plant has a taskforce of 850 working personnel who work tirelessly to accelerate productivity and enhance the quality of plywood.

Austin has successfully established one of the biggest standalone plywood plant of the country in Uttar Pradesh which is spread across 15 acres of land. The new plant has a taskforce of 850 working personnel who work tirelessly to accelerate productivity and enhance the quality of plywood.

Keeping in mind the Welfare of Employees, Austin has also developed a residential space for its workers, which is spread across 2 acres of land. The Plant also has a fire defender technology to ensure the safety of workers.

The manufacturing unit is equipped with high-end calibration technology, core compose technology, E0 technology, and Zero Gap Technology, which make it different from other Plants.

AUSTIN PLYWOOD ULTRA MODERN MANUFACTURING UNIT IN SANDILA, UTTAR PRADESH A VIEW

AUSTIN PLYWOOD PRODUCTS

AUSTIN PLYWOOD

The best alternative to wood in terms of sustainability, durability, and affordability, Austin Plywood is often the backbone for woodworks at homes, offices and buildings. Austin Plywood offers an array of plywood products at the best price to offer unmatched strength to complement modern urban livelihood.

From beds to cabinets, from tables to rocking chairs, the Plywood ranging between 4 mm to 25mm thickness ensures versatility in interior décor. The Products prices are competitive, the quality is durable and long-lasting.

AUSTIN BLOCK BOARD

Unparalleled when it comes to quality and strength, Austin is one of the most trusted brands when it comes to Block Boards. Made from Meghalayan pinewood Austin Block Boards are double calibrated to ensure 100% quality and strength.

AUSTIN WPC BOARD

Austin WPC is a highly eco-friendly material, as it doesn’t involve cutting of trees and usage of harsh chemicals. Austin WPC is one of the best option, as it can be recycled. Austin WPC is completely Termite and Borer Proof.

AUSTIN FLUSH DOORS

The best waterproof doors in India, Austin Flush Doors are made from high quality Meghalayan pinewood, which are water proof and also borer and termite resistant. Austin Flush Doors also go through weatherproofingtreatment, which ensures product durability.

AUSTIN PLYWOOD BRINGS OUT SUSTAINABILITY IN THE METHODS OF PROCUREMENT AND PROCESSING TECHNOLOGY

Plywood is the most popular product for creating unique interiors, and it is a durable and economical substitute for wood. The quality and consistency of products differ from brand to brand.

Austin Plywood is considered one of the most niche plywood brands in India. As a future focussed brand Austin adheres to all the rules and regulations for sustainability, follows all the safety protocols and maintains quality as per Indian, British andAmericanStandards.

Recent studies predict that Indian plywood market will reach INR 297.2 billion by 2027-28, at a CAGR rate of 7.4%. In the past decades, the expenditure on furniture has increased as a result of increasing incomes, urbanisation, making of smart cities, investment in real estate and also western influence. The introduction of new designs and diverse product range of furniture have further helped in creating a demand among the consumers. The interior market is expanding at multiple levels and greater disposable income allotted for refurbishing and renovations among urban middle class is further fuelling the growth.

Additionally, a significant growth in the furniture industry, and a desire to spend for luxurious living standards, are further increasing the demand for premium products.

Given the quantum of growth and the increasing demand, Austin is focusing to bring out sustainability in the methods of procurement and processing technology, so that it is effective not just today, but tomorrow and after.

OTHER ACTIVITIES OF AUSTIN PLYWOOD

MR. SURENDRA KUMAR AGARWAL, MD, RECEIVING AWARD AT IIID GALA NITE AWARD HYDERABAD, TELANGANA CHAPTER

Drinking Water Program for the underprivilegedin collaboration with esteemed institutions like ST Xavier’s College

Covid- 19 vaccination program in collaboration with Wockhardt, under the leadership of Managing Director Shri Surendra Kumar Agarwal, to vaccinate the corporate staff and entire workforce

Corporate Wellness Program on Austin Care for its employees, to educate them yoga for a better living

Participation in exhibitions and expos to keep the market well-informed about Austin Products.

Meets and factory tours to demonstrate the manufacturing process at the state-of-the-art plant, to the contractors and Channel Partners

Sponsorship to Elite Architect program such as Indian Institutes of Interior Designers, Indian Institute of Architects and other professional platforms.

Recreational tours to amazing destinations like Central Asia, Russia, Europe, Asia Pacific, Middle East, and Southeast Asia. 

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