Bhopal, MP based SUNMICA WORLD is a nearly 20 year old firm dealing in wood panel industry with special focus on laminate. The proprietor of the firm MR VIKRAM CHHABRA is long associated with SUNMICA since 1993 brand even he had not ventured his firm separately. The association with SUNMICA guided him to achieve growth and his business got big boost as he could developed several new potential customers and his our sub dealer network improved. The Ply Reporter presents a snapshot of a conversation with him on his success. Here is a brief.
Q. When and how did you enter into this business?
A. We entered this business in the year 1998. We started our operations from Bhopal, Madhya Pradesh.
Q. How far has been your journey with Sunmica brand?
A. We got associated with brand Sunmica along with Ravi Timber in the year of 1993 and later on independently since 1998.
Q. How did you first come to know about this brand and how important do you feel brand Sunmica has been for your business growth?
A. We came to know about Brand Sunmica through our various reliable sources.
Q. What is the best thing do you like the most about Sunmica brand?
A. The best thing in Sunmica is its Quality, Durability, Reliability, Easy availability at competitive prices.
Q. How do you find Sunmica brand after change of hands since 2011?
A. After the Japanese management took over the quality, range and delivery has further improved in
Q. How important has been a long term association with a brand like Sunmica for the growth of dealers?
A.Due to our association with brand Sunmica our business has got big boost as we could developed several new potential customers. Also our sub dealer network has improved. With the changing modern marketing style to offer laminates to market with vibrant colours, textures, schemes, new launches with aggression.
Q. In this regard what is your perception about AICA?
A. Sunmica today has become an iconic laminate brand with one of the best variety in its range among the contemporary.
Q. What are the best things with AICA for Indore and surrounding market?
A. The best thing with AICA for Indore and surrounding is the company service and its exclusive new launches Kaiya range and new textures Wonder wood and Veneer finish etc.
Q. How do you see business with brand AICA after GST?
A. Business with ‘SUNMICA has improved by many folds.
Q. What do you feel, is the best thing that has been offered by AICA in the last 5 years?
A. Constant up gradation of its range in tune to contemporary trends. According to you what is the advantage of Japanese technology for your customers? The best advantage of Japanese Technology due to confidence level among the customer Japanese technology it is very easy to convince them.
Q. Your opinion on new range ‘Kaiya”, introducd by AICA?
A. It is perhaps the best range to be launch recently fusion the CP with the finishes is remarkable.