India Zooms in Interzum 2017

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At the entry gate of Koelnmesse during Interzum 2017, a big hoarding of an Indian laminates brand made us smile with pride, as it was an indication of growing presence of the Made in India brands among the companies of the world on large platforms where design, furniture and architectural hardware makers presented their innovation, design and strength to buyers from around the world.

During the show Hall 6.2 seemed like a place where there was presence of at last an Indian among every 4 persons. There were 14 Indian laminate brands in different halls covering over 1000 sq meter area altogether showcasing latest, innovative products. The brands tried even to create an identity by setting up new trends in world HPL surface décor market.

This Interzum indicated strength, passion, guts and aggression of Indian companies who wish to cater world HPL market.The variety of new products e.g. Anti-finger print laminates, Synchronized, digital range, high gloss, color core, sober texture HPL range, exterior grade laminates, cubical, big sized sheets etc were presented by the brands with certified international standards and quality norms.

The Ply Reporter estimates that India shipped approx worth Rs. 1400 crore’s HPL to world market and more than 20 HPL producers are involved into export business. Instead of selling to middle men or users, if Indian HPL companies rise up and invest in stocks, marketing and infrastructure in world market then the export figure may touch even Rs. 2000 crores in current FY. With proposed GST of 18% of HPL will further grow.

As per report, considerable increase has been seen in visitors from India (up 41 percent) and Asia (up 53 per cent) in this Interzum, which again indicated the potential of Indian customers. Although decorative veneer related visitors could not locate new things.

A lot of innovation was seen on MDF, Plywood, Hardware, Wood and furniture components. New textures on MDF panels, Colored MDF, Sound proof panels, High gloss panels, lightweight panels, 3D designs, Recycled & bio-materials etc were all over the show but beyond the reach of majority of Indian visitors. Though everyone reacted with Wonder, Smile & WOW!

This issue has wide coverage on Interzum 2017 spread over 28 pages, which one should not miss if he trades in wood panel décor business. GST is supposed to roll out from July 1, 2017 and GST council has proposed different rates on different panel and decorative products. Being responsible magazine of wood panel industry and trade, we support the voice raised by our industry against 28% slab on Ply and MDF.

This issue also contains GST related talks, notes, analysis and views of those who are in the wood panel industry. The issue offers an insight for all by analyzing its impact further on the products e.g Plywood, MDF, Particle Boards, Doors, Flooring, Timber, Face Veneer etc. Lets pray that whatever happens bring goodness and prosperity for each stakeholder of wood panel trade.

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