Doors Will Open New Avenue for Wood Panel Sector

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India’s real estate sector is witnessing slow growth due to less housing demand since last 2-3 years. It has also affected the entire building material and wood panel products segment. But it is evident that the Doors demand has witnessed robust growth in this period. It is a fact that doors market is not dependent only on big projects but also has a wide acceptance in rural markets. Apart from this, huge quantity of doors is being consumed in renovation and replacement purpose that is also unaffected from the slowdown in housing sector. Awakening the role of architects, interior designers, builders and users, new variety of door offerings are also driving its demand. UP, MP, Bihar, Odisha, Jharkhand, Chhatisgarh, WB, North East states, AP, Maharashtra etc consume huge quantity of flush doors but there is hardly any dedicated distributors/dealers for this product although it attracts decent profit margin. Laminate door skin is also driving the Flush Doors sector growth but it is needed to improve quality for further growth.

The Ply Reporter has started a survey on India’s Doors demand and its potential markets. The feedback indicates that Doors are not much promoted as individual brand entity except from few, such as Kalpataru, Century Doors, Mikasa Doors, Timex Doors, Dormak, Corbett, Geeta, Elegent, E-doors, Minimax etc. Some others organized and mid segment companies are also producing approx 400 to 500 doors per day but they don’t have separate marketing vertical. In Northern India approximately 25 ply-board factories are making 250 to 300 doors per day and another 50 units are producing 100 to 150 doors per day. But 95% of door producers are not serious about their infrastructure which keep this category fragmented and unorganized.

Non-standardization is said to be the biggest hurdle for door sector to grow exponentially. In GST regime, Doors will be the most worthy wood panel products, if producers invest on infrastructure, quality, product promotion and awareness drives. Off late, witnessing the potential some companies such as Century Ply has tied up with a Chinese company for making high quality doors, Greenlam and Greenply have invested huge in doors sector, Space Wood has signed an agreement with Japanese Company, etc. The changing market condition reveals a fact that the doors’ continuous demand can be capitalized in future.

In this issue, there is a cover story on ‘30 Days after GST!’ with a complete analysis of GST impact on wood panel trade after a month. The issue has One 2 One interaction with Mr. Keshav Bhajanka, Director, Century Ply, who is very much optimistic about the organized sector growth in GST regime. A talk with Mr. T K Salim, MD of Greenland Particle Board based in Kerala is worth reading for Particle Board Industry and trade People. Besides, lots of industry and trade related news, AIPMA meeting and many more happenings have been given.

Write us and assure your presence in The Ply Reporter’s coming up Doors Special Issue!

Happy Independence Day!

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