Centuryply Enters into a New Product Category with Venlam

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Century Ply enters into a new category by launching a one of its kind product in the industry-VenLam, an innovative product that provides both, the aesthetic beauty of real wood and the comfort of working with high pressure laminates. As the name “VenLam” suggests, it is a combination of Veneers and Laminates and is made by a technologically advanced process where decorative face veneer layers and layers of impregnated Kraft paper are fused together. There are 17 varieties of designs available with size of 8x4 ft in the thickness of 1.0 mm. The superior lustre and increased durability makes VenLam an ideal choice for a wide range of applications.

It is a boil water resistant product with ease of work on which conventional laminate tools are suitable for fabrication, normal adhesive for laminate application is enough and no nailing is required. It also requires less space for storage and handling/shifting is easy. VenLam has been confirmed to E1 grade in Formaldehyde emission standard which ensures termite and Borer resistant (under test). It can allow application in those areas where traditional veneers cannot be used. Laminates along with VenLam can be used side by side (which was not possible in case of traditional veneers as the thickness was 3.5mm/4mm as compared to 1mm Laminates). Because of light weight it’s easier to use in doors of kitchen, modular furniture and also while refurbishing antique furniture.

Commenting on the launch, Mr Keshav Bhajanka, Executive Director, CenturyPly said, “VenLam brings together the aesthetic beauty of veneer along with the strength, flexibility and superior application properties of laminates. CenturyPly has been working on this product for close to two years now and after vigorous testing, and countless trials we are now completely confident of giving our customers a flawless product. We hope that this product shall benefit our consumers and add to the beauty of their homes. We are confident that VenLam has the potential to create a new market in itself.”

As per Mr. Shankho Chowdhury, Executive Business Head-Decoratives, CenturyPly, “We are very happy to announce that CenturyPly, taking forward the mission to transform living spaces into an embodiment of visual pleasure and comfort, presents another innovative product VenLam. Here, one gets the aesthetic beauty of Real Wood and the ease of working with high pressure laminates in a single product. VenLam is made by a special process where a layer of Decorative Face Veneer and layers of impregnated Kraft paper are fused together by adopting an innovative technology.”


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