The release of WIGWAM plywood’s latest TVC that taunts HDF category on guarantee promises created quite a lot of stir. It was released on the Facebook page of Ply Reporter during the end of April 2024. Following the same, the second ad is released by the company. Check out the TV ad shared with the article.
By questioning the strength of the so-called ‘Hara Board’, the latest TV commercials from WIGWAM plywood demonstrates how a mere spinning ball can penetrate a wardrobe made of Hara Board, causing it to damage. It informs the audience to make a smart choice by opting for Brand WIGWAM. The advertisement commercial is first of its kind in wood panel industry in India that dares to hit Medium Density Fibreboard and High Density Fibreboard MDF/HDF product categories related to over promises being made by several new MDF companies, as per spokesperson of WIGWAM.
Replying to a question by PLY REPORTER on the basis of facts, Mr. Gopal Bansal, Director, Savitri Woods India Pvt Ltd expressed that their intention to clear the myths prevailing in the market by spreading awareness on warranty promises and over commitments that are leading to confusions among consumers.
“We intend to spread the right information and help in clearing the confusion,” he quipped.
Recently the company has launched their second television commercial being aired on various news channels like Aajtak, CNBC (Hindi), India TV, and ABP News. It is also shared here for the audiences of PLY REPORTER.
WIGWAM TVC 1
WIGWAM TVC 2
PLY REPORTER sees this initiative as the beginning of a new trend that is quite prevalent largely in FMCG brands, cold-drinks, motorbikes, detergents, and toothpaste categories where any trend, promise or commitment by any category is responded by a fitting commercial.
Do comment and share your views on this TVC because if stakeholders like you working in the wood & panel industry will not express their views on this effort of making a direct dig on the same space product, who will?
PLY REPORTER believes in healthy debates and open expressions of opinions so that the market must always win in improving the quality, and maintaining the true standards.
Like and share PLY REPORTER’s Facebook and YouTube pages for getting the updates timely. And yes, do check out the new TVC of WIGWAM Ply and leave your opinion at the comments section.