WIGWAM Plywood’s TVC series has sparked a debate on inferior quality Hara Board

person access_time2 24 May 2024

The release of WIGWAM plywood’s latest TVC that taunts inferior quality Hara Board on guarantee promises created quite a lot of stir. It was released on the Facebook page of Ply Reporter during the end of April 2024. Following the same, the second ad is released by the company. Check out the TV ad shared with the article.

By questioning the strength of the so-called ‘Hara Board’, the latest TV commercials from WIGWAM plywood demonstrates how a mere spinning ball can penetrate a wardrobe made of Hara Board, causing it to damage. It informs the audience to make a smart choice by opting for Brand WIGWAM. The advertisement commercial is first of its kind in wood panel industry in India that dares to hit inferior quality Hara Board related to over promises being made by several new companies, as per spokesperson of WIGWAM.

Replying to a question by PLY REPORTER on the basis of facts, Mr. Gopal Bansal, Director, Savitri Woods India Pvt Ltd expressed that their intention to clear the myths prevailing in the market by spreading awareness on warranty promises and over commitments that are leading to confusions among consumers.

“We intend to spread the right information and help in clearing the confusion,” he quipped.

It expedites the initiative aimed at the Hara Board category on over promises & commitments. Some of WIGWAM ads were telecasted on Aajtak, CNBC (Hindi), India TV,  and ABP News.



This series of TVC by WIGWAM has started a stir in the industry targeting the low quality products and over promises by some brands. It is the talk of town currently in the industry and has started a healthy debate about quality.

The company spokesperson says, “We are thankful for the response and believe in educating the market and ensuring right quality prevails!”

Disclaimer: The views expressed in the content (including videos) are solely those of WIGWAM Ply, and do not necessarily reflect the views of Ply Reporter Magazine.

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