The products at display include a range of laminates, hardware products, Veneers, Sleek Kitchen interior by Asian Paints and premium wall claddings etc. The two storied display center showcases an elaborate range of decor panels, hardware and premium cladding for every kind of space be it office, hospitality, and residential & commercial buildings.
After opening their first Veneer shopee in a modest space of 400 sqft in 2002, the Aluminium Centre has come a long way in the surface decor industry with the launch of its newly opened exclusive interior & decor products showroom, titled as Artelia in Jabalpur.
Mr Bhanwar lal Jangir, Owner of Artelia spoke to Ply Reporter about the need for expanding the area of showroom and all the product range, showcased at this sprawling experience centre covering a vast area of over 7000 sqft.
As per Mr Bhanwar, “Despite a vast range of surface decor products, we realised that the products are not being displayed in a way to entice the demand due to lack of space, hence we were lagging in this field of presenting our huge range to customers, therefore we decided to create a space which can incorporate as many products as possible.
“The products at display include a range of laminates, hardware products, Veneers, Sleek Kitchen interior by Asian Paints and premium wall claddings etc. The two storied display center showcases an elaborate range of decor panels, hardware and premium cladding for every kind of space be it office, hospitality, and residential & commercial buildings. This way we offer a complete interior and decor solution under a single roof, we strive to offer the first service to our customers along with introducing the latest trends and innovations in all segments at our showroom because in order to stay ahead in the competitive market, it is the foremost thing to closely follow the latest trends in the market”, informed Mr Bhanwar.
Displaying the full sheet live in original size certainly makes the decision making easier and quicker for customers by offering them clarity about the holistic design after product installation.
Speaking about the viability and returns on opening grand showrooms in tier 3 cities likes Jabalpur, Mr Bhanwar said, “With increasing awareness among the customer with respect to various product applications, the demand has risen in the tier 2- & 3 cities. Earlier the luxury home owners in small cities/ towns used to go into tier 1 cities for many value added products, barely available at their place but now with one showroom furnishing the whole interior solution has revolutionised the trade dynamics in tier 2-3 cities.“
“As far as service is concerned, we try to deliver a consignment as quickly as possible after the placement of order cause most of the time we have a ready stock. Apart from this we also provide assistance in selecting the interior solutions to the customers who intend to customize /furnish their spaces by themselves without taking the service of architects & interior designers”, He added.
Currently, there is no such large scale showroom in Jabalpur, Artelia is one of its kinds in the whole city, however there are few small display centers in the city but we hold the repute of being the oldest Veneer and decorative items showroom, catering the market for a long time. As of now, we are focusing on the products which are already on display, in 2-3 years we want to consolidate the market through selling the existing product ranges where in we are bringing latest designs”, said Mr Bhanwar.