Indian High Pressure Decorative Laminates producers are set to unveil their innovation, color and design in world market through Interzum, Cologue, Germany, which is the world’s top trade fair for global competence in furniture, interiors and design. As per Interzum, 28 Indian companies have confirmed their participation as exhibitors this year, among 14 is HPL producers such as Greenlam, Merino, Century Laminates, Rushil Décor, Stylam, Alfa Aca, Archid Ply, Heritage, Purbanchal Laminates, Sterling Lam, Crown Laminates, Virgo, Indo Lam etc. In other decorative surface products categories Decora Group, Starwood Veneers, Saya Paper etc are going to exhibit.
Indian HPL sector earns approx. Rs. 120 billion through their export business annually. Greenlam stands on top rank followed by Merino, Century Mica, Stylam, Rushil Décor, Alfa Aca, Archidlam etc. Besides more than 20 others Indian HPL producers are also exporting HPL. Indian HPL producers are supplying materials to Thailand, Indonesia, Taiwan, Canada, Bahrain, Hong Kong, Malaysia, Singapore, Kenya, Dubai, Russia, USA, Australia, Mexico, Saudi Arabia, China, United Kingdom and Europe etc and steadily firming their grip in international markets. Despite being second largest laminate manufacturing country, India holds a very small pie of international market. Leading players in India are of view that total laminate export figures are too small to talk about taking share of anyone of the world market. It is a fact that Domestic market in India is getting crowded and few of the players want to export HPL desperately. Their presence in different exhibitions shows the seriousness behind the target.
Interzum is the world top trade fair for Interiors, design and furniture products, which represents furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry.