HPL Export is not as promising as perceived; in fact it depends on how you see. Sustaining in export is a tough fight where if a company grows, then its resources and expenses also grow. It is the fact that most of HPL companies try to sell their products to end users in international market rather than investing in market awareness. The world market is very huge, but if a company really wants to grow, it has to do lots of investment in resource development, marketing and stock. Greenlam is a right example in this case, which is having 10 company owned depots/offices globally, and very aggressive to serve end customers. Greenlam has been maintaining its lead position in HPL export market among all Indian companies since last 5 years and they are far ahead from others in terms of value.
INDIA @ INTERZUM 2017
Since globalization, the entire world has become common market place, where anyone can sell/buy the products from everywhere in the world. Being the world’s second largest populated nation and increasing disposable income, India has now become an important destination globally. In this edition of Interzum 2017, there are 28 Indian participants and approx. 800 people are supposed to visit, who are decision makers, manufacturers, showroom owners, influencers and potential buyers of high quality value added products. High Pressure Laminates and Decorative veneers industry players are prominently taking part in this show, and they are buyers of international companies as well as they supply their products to global market. More than300 people of HPL and Veneers manufacturing segment are reported to visit the show, who will learn the latest global design trends and would be a potential buyer for décor paper, base paper, tissue paper, press plates and decorative veneers flitch etc.