Metallic Decorative Veneer demand is the new fad, helping the retail showroom owners in India. Ply Reporter survey found that market for metallic look veneers is considerably growing and has consisted almost 15 to 20% share in most of the veneer folders. The showroom retailers are very much passionate in offering metallic veneer range and attracted to those companies, having highest range in metallic. Every good decorative veneer retailer is asking for such range because architects are applying metallic series in living rooms, restaurants and modern houses. Retailers feel ‘with metallic veneer collection, they have got a new booster as the Smoke was too old and now designers are bored of applying same’. With another factor ‘trade margin’ being less in smoke, retailers are happy selling metallic where there is significantly better margin.
Decorative veneer manufacturers are offering uncountable variety in metallic in unique and stylish range such as Burl Veneer and other species like Pomelli, etc, which are high in demand in the market. These ranges are very much liked by designers, furniture makers and showroom owners. There was a time when Burl item was out of trend, but now this is being much discussed in India and Europe as well.
Showrooms owners assert that Market is packed with variety of products among them the new range of Metallic created a buzz in Indian decorative veneer trade. Veneer manufacturing companies say that Metallic Veneer range is a very innovative in the market and has given a different option from the other available range. The metallic range is being appreciated by showroom owners as they have received very attractive applications by the architect fraternity.