GDECOR Industries is coming up with wide range of collection of PVC edge band tape matching with any laminate of choice. They have started manufacturing in January 2019 at its modern state of art facility at Sampla, Haryana having production capacity of 40 lakh meter per month with their two big lines of high capacity. They have ventured into edge band market after an extensive research and understanding this segment. Being a wood panel business player for trading laminates since long time, they are very much experienced. They found a better opportunity as well as acceptance in the market with their brand GDECOR.
“We are willing to do it pan India with proper branding, promotion and adopting effective marketing strategy. This is the product for which we will target OEMs as well as retail segment offering different sizes and length of edge band tape. We are also going to introduce 25 meters roll to target retail customers. The ratio of our retail and OEMs sale would be 60:40. We are introducing number of exclusive designs matching with laminates in vast range of options,” said Mr Mayank Garg of GDECOR. The GDECOR edge band tape is made of 100% virgin polymer made with German technology.
“Our production is 40 lakh meters per month at present which amounts to nearly Rs. 20 crore business annually. Our plant is having four times higher capacity machines than others by which we can offer vast range of colours (nearly 250 at present). We would like to assure the retailers that we will have wide range of colours, quality and brand presence with totally organised handling and customers’ services like corporate culture. It will have excellent service and various types of presentations with separate team for carpenters, contractors, architects and interior designers. Our functioning will not be an easy going and casual handling of clients. We will ensure total satisfaction,” revealed Mr Mayank Garg.
He added further that there would be a software mechanism for dealers through which they can self track their orders’ status and accordingly communicates with their clients as a company employee. They can handle the reporting without any communication gap. When asking about competition with import segment of market he said, “In my view the import market is huge but that is cheap and not viable, because in different consignment/ order colour variations are frequent. They are also not capable to give good quality products. Indian players are stick to quality and excellent service after sales. In his opinion there are more than 2 dozens PVC edge band tape brands in India, but users feel the difference with their offerings, quality, quantity, colours, and availability of material with faster after sales services.