Mr Sarthak Goel, Kwality Hardware Agencies, Dehradun, UK
Serving the wood panel trading for over 40 year Kwality Hardware Agencies based at Dehradun achieved a considerable growth in its business after getting associated with 'Sunmica' in the year 1988. Since then the proprietor of the firm Mr Sarthak Goel never looked back and become one of the pioneer traders in the region. He believes that Sunmica is a prestigious brand. It not only supports in laminate but also in other offerings due to which the dealers' growth is consistent and gradual every year.
Q. When and how did you enter into this business?
A. We started our business in plywood in 1978 (Almost 40 years).
Q. How far has been your journey with brand ‘Sunmica’?
A. I have been associated with ‘Sunmica’ brand since 1988.
Q. How did you first come to know about this brand and how important do you feel brand Sunmica has been for your business growth?
A. Sunmica is a prestigious brand and we approached Sunmica for our business growth. Sunmica played a vital role for our business growth not only in laminate segment but also in plywood & hardware segment. Due to brand Sunmica we acquired more customer base in our area.
Q. What is the best thing do you like the most about Sunmica brand?
A. Its quality, service and range of products are best from ‘Sunmica’.
Q. How do you find Sunmica brand after change of hands since 2011?
A. Post 2011 Sunmica Brand has transformed its brand image further with incorporation of innovative product and superior technology.
Q. How important has been a long term association with a brand like Sunmica for the growth of dealers?
A. Due to the Quality, Range, Pricing and Fast Delivery schedule, there is remarkable growth in sales every year for the dealers in their allotted region. Sunmica Brand not only supports dealers in their laminates but also to related products. This growth is gradual and consistent every year. So those who work with such reputed brand will always remain happy and contended.
Q. With the changing modern marketing style to offer laminates to market with vibrant colours, textures, schemes, new launches with aggression. In this regard what is your perception about AICA?
A. Aica-Sunmica keeps introducing new products from time to time every year. Hence in this regard Aica-Sunmica is ahead most of its competitors.
Q. What are the best things with AICA for Dehradun and surrounding market?
A. New Designs, Textures & Products introduced by AICA has made Sunmica the leading brand being sold in Dehradun and insurrounding areas.
Q. How do you see business with brand AICA after GST?
A. After GST, AICA’s pricing has become very competitive with not only other brands but also with local laminates. GST has made very easy for us to trade more in our region because it’s more affordable.
Q. What do you feel is the best thing that has been offered by AICA in the last 5 years?
A. New ranges have been introduced from time to time in tune with the market trends, also the availability of material has improved vastly.
Q. According to you what is the advantage of Japanese technology for your customers?
A. Since Japanese Technology is known for its quality & precision. Hence it is well accepted in our market. Our customers have lot of faith in brand ‘Sunmica’ from AICA.
Q. What is your opinion on new range ‘Kaiya”, introduced by AICA?
A. AICA recently launched its latest wonderful offering Kaiya.This new range consists of 24 Exclusive Color patterns in five New Exotic Finishes apart from regular Suede are indeed very innovative new shades. This range is apart from being exclusive and very elegant. We are pleased with the range; exclusive new folder and presentation separate than the regular one. We expect this year we will be having major sale from this KAIYA Series Catalogue.