Greenply’s Wood Crrests Veneer Turns Rs. 100 CR Brand

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Greenply's Wood Crrests Decorative Veneer brand has completed its one year of launch in Indian market. With its innovative designs, the brand has reached to pan India market through retailers, and Wood Crrests Veneers brand has been contributing a business of more than Rs 100 crores to the company due to its high end offering and services, says Mr. Shyam Shekhawat, Business Head, Greenply Industries Decoratives division to the Ply Reporter.

Made from the finest timber, the veneers are made from raw material sourced from locations across the world. Wood Crrest veneers are manufactured to give an artistic spin to premium living. A Range of 600 plus exquisite decorative veneer surfaces in avatars of Natural, Glazed, Solitaire, Roasted, Dyed, High definition, Creative arts and many more.

Mr. Shekhawat says that the company has state of the art manufacturing facility of Decorative Veneer at its Rajkot units, where the company has commissioned all modern machines for Decorative Veneer production. The company brings in exclusive natural veneer fleeches from around the world of 0.55 + mm thickness. Besides exclusive range, the company maintains high standard of quality parameter to producer decorative veneers under Wood Crrests brand.

“Greenply has wide retail network pan India because this is a lead plywood brand, hence the company has estimated to double its growth in this financial year end because they have adequate manufacturing capacity to serve the need of customers, said Mr. Shekhawat.

The product though available in retail will be exclusively showcased to the architect and interior designers, which constitutes the large influencer segment for Greenply. Greenply has been ramping up its marketing initiatives with the purpose of consolidation and achieving the objective to be more precise in its communication to its influencing channels.

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