A Talk with Mr Ashhar Jamil, Partner, Saif Plywood, Gorakhpur

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AICA’s Customers retentIon is high wIth Its brand Image, quality, and ConsIstent product offerings

Saif Plywood based at Gorakhpur is an established laminated dealer serving the industry in the region since last 35 years. Mr Ashhar Jamil, BIT, Mesra technocrat just after completing his graduation in the year 2014 get involved into his father's business and leading the firm with the capacity of partner. He is very much impressed with the management and consistency in product offerings from AICA Laminates. For the company appreciating he says that their customers' retention is high due to its brand image, quality and consistency in product offerings. The company is offering innovative products with latest range of designs, colours and textures which make them leader in laminate industry.

In my opinion, marketing strategies like its strong team aggressively establish better communication with channel partners, architects, interior designers and potential customers and convince them for the importance of using AICA laminates in retail as well as projects. Through this initiative the brand strength can be improved to further level.

Q. When & how did you become a channel partner with Aica Laminates.?

A. Approximately, nine years before we got associated with them.

Q. How the brand image & quality of Aica is helping in your business?

A. It is one of the leading brands laminate industries and businesses having approval almost everywhere in Government departments as well as retail projects, thereby, supporting sale of other products too from our counter.

Q. What strength of Aica which you have identified during your journey with the company?

A. Without any doubt, the product quality being offered is excellent. I never had any complaints regarding it till now.

Q. What is your opinion on new ranges introduced by the company during the last 3 years?

A. We are very impressed with the new range introduced by the company. Their Kaiya range is a big success in our territory.

Q. Aica being an international brand, does it add value to the business, if yes please elaborate?

A. As mentioned earlier, it contributes to the sales of other products. We are privileged to be a channel partner of such a leading international brand.

Q. In the present market scenario do you feel that Aica should offer other related products also like plywood, pre-lam Board and doors etc. Give your opinion with reason?

A. I would certainly suggest a venture into Acrylic laminâtes as its demand is increasing in the interior applications.

Q. According to you what else the company should do to improve its marketing strategies?

A. In my opinion, marketing strategies like its strong team aggressively establish better communication with channel partners, architects, interior designers and potential customers and convince them for the importance of using AICA laminates in retail as well as projects. Through this initiative the brand strength can be improved to further level.

Q. What is your view about future growth of laminates and other alternate surface products?

A. Despite many players coming in, the market still has a lot of potential to grow further with strategic movement with strong marketing team and focusing on team work with effective communications.

Q. Give brief information about yourself?

A. This is Ashhar Jamil, partner at Saif Plywood. I have been into my father’s business after my graduation as Bachelor in Engineering (Mechanical Engineer) from BIT, Mesra

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