Crossbond organised a trip to Istanbul for its select distributors for 4 days from November 7 to 11, 2019 where all the distributors enjoyed the moment a lot. Crossbond, a brand from the house of Metro Group, is one of the leading manufacturers of ACP, HPL, Particle Boards, MDF, PVC laminates, Plywood, Veneer, Crystal UV and Edge Band Tape in India. Crossbond has been successfully delivering throughout the country with the support of its extensive distributor’s network and company warehouses. Parallel to the successful MDF Division, Crossbond has rolled out a series of ACP sheets resembling the variety of stones occurring in nature, under the name of True Stone.
“We at Crossbond feel that our distributors play a very crucial role in our share of success. And for all of their efforts and the trust which they have put in towards the growing success of entire products range throughout the country, we decided to thank them by organising and sponsoring a trip to Istanbul away from their daily stressful schedule,” said Mr Ram Agrawal, MD Metro Group.
The team of 20 distributors along with the company representatives Mr. Rajann Madan, Vice President, Marketing and Mr Arvind Garg, Regional Marketing Manager started the tour on November 7. The company representatives took proper care and maintained safety for guests on tour. Their stay at Ramada Taksin Hotel, Istanbul; the dinner cruise; local sightseeing; visit to the blue mosque; shopping at Grand Bazaar were all taken care of by the company representatives. The tour was organized by SOTC Travels.
The tour started with the group reaching to Turkey and on the very first day itself for team building, two of our distributors from South India Mr Saurabh Goel (Sri Balaji Ply & Veneer, Hyderabad) and Mr Ravindra Jain (SS Global Impex, Chennai) joined hands to boost Crossbond team in the southern region through implementing joint marketing strategies.
On the second day distributors took a tour to Hippodrome Square, Blue Mosque, Hagias Sophia, Topkapi Palace. After visiting the place Mr Ankit Agarwal, Sri Balaji Sales Corporation, Bangalore said, “The landscape was beautiful at the Blue Mosque. Experience at the Grand Bazaar, one of the largest and oldest covered markets was something rare and unique.”
The third day began with driving to the Asian Part of Camlica Hill, which continued by boat to the biggest of the Prince’s Island “Buyukada”. “This was one of the best moments in my life. Witnessing the Prince’s biggest island on a horse carriage was in itself a royal feeling” said Mr Vinay Kedia of Agrawal Enterprises, Raipur. “We returned to India on November 11, and are more than just a team now. We shared our ideologies during the trip. Leading to better options to promote Crossbond ACP business in our respective regions,” said Mr Aditya Agrawal, Sahara International, Kochi.
Mr Murtuza Kanchwala, Silver Aluminium, Nashik shared his experience and said, “This was a wonderful experience. I enjoyed our time at best. We would love to thank everyone at Crossbond for the hassle-free trip.” After enjoying the leisure of their journey, Mr Varinder Kumar from AV Marketing, Ludhiana, said, “Because of our busy schedule we don’t get some time for ourselves. But thanks to Crossbond for making everything so effortless for us.”
Mr Salil Singla of Singla Traders after reaching Delhi said“It is great to be a part of the team comprising of people from various parts of the country. All the distributors were equally happy and were interacting with one another in friendly manner. Thank you Crossbond for uniting us.”
Mr. Naman Gupta, New Delhi Hardware Store, Indore and Mr. Bharat Agarwal, Shree Shyam Sales, Jaipur concurred that this trip offered holistic learning and leadership opportunities. They were able to share and learn best practices to continuously grow their respective markets year over year.
This was a memorable trip for all the 20 distributors who were the best amongst Crossbond’s network in India. The company feels it has achieved the prime motive of bringing their distributors closer, aiming at implementing a unified marketing strategy down the line. The company wishes every distributor the very best in their efforts to promote Crossbond ACP and allied products. The company wishes to plan another trip very soon in the coming year for the best performers of the year.