There has been a trend of independent display showrooms with multi brands, multi sourced products. This has been enabling a retailer to carve a niche for his own choices in selling brands, design and products. The organized decorative laminate and veneer brands have not been able to find prominent display spaces. Year 2020 onwards, there will be a new trend of more brands entering into developing exclusive display places in key cities. The trend is going to catch up with increasing number of design articles, product varieties and increasing decorative surfaces design specialties.
Organised surface décor companies are on the verge of opening display outlets where any retailer can send their clients or can take their buyers to that space and get some material selected for any upcoming projects or sites. Amidst growing competition and decorative product availability in every city, good designs from brands usually are left out. The potential brands are expected to opt for more self display galleries and walls with growing competition in surfacing material space.
Decorative veneer, decorative laminates, wooden flooring, façade, doors, and wall paneling solution will have arrival of exclusive shoppes or brand displays in coming decade. Royale Touche laminate have already began this trend successfully and crossed over 150 galleries across the country. Merino, Greenlam, Amulya Mica etc are the few brands who already have stepped in this format. 2020 is expected to witness more displays from companies like Greenlam, Century, Merino, Virgo etc. The veneer producing companies will also be left with no choice but to open warehousing cum display galleries in time to come.
With more knowledge based method, branded segment will enable to spread every aspect of products knowledge, right applications, proper technical knowhow, does and don’t during application, innovation in colors and designs, ideas to décor their interior etc with proper presentation, that will help the surface décor segment to evolve and get more organized in time to come.