Greenlam Receives Overwhelming Response of the Catalogue in Trade Launch Across India

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Greenlam Industries Ltd observed trade launch of their new shade card ‘Greenlam 2020-22’ across the country after its formal introduction to the market in a glittering launch event organised in Baku, Azerbaizan last month. This new range comes with 82 new decors and 3 new textures which are Trace, Aria & Satin. The key highlights of Greenlam new collection were the 8 trends that were identified as the forecasted trends in the design industry for the coming years. The company has introduced these 8 trends with their new collections. The collection has been introduced to huge number of dealers and retail counters where it received overwhelming response for its innovative display concept and features with the blend of physical and digital presentations through folder and QR code of every shade in the catalogue respectively. Here are the feedbacks from the dealers from across the country.


Satish Kumar Srivastava, Sr. Branch Manager, Patna (Laminate & Allied), Greenlam Industries Ltd said, The Greenlam 2020-22 shade card has been trade launched in many cities like Gaya, Mujaffarpur, Patna, etc. The catalogue has been launched at 17 places in Patna has made presence at all counters in Bihar till date. The dealers’ reaction was very much positive and they liked its presentation as well as the innovative textures and colors very much. With QR code they were very excited to see its different applications and combination of laminates and matching edge band uses. Overall, it was a successful launch

Mr DP Roy, Branch Head – Kolkata, (Laminate and Allied), Greenlam Industries Ltd  We have introduced the catalogue among ‘A’ grade segment of dealers in Entire Kolkata and Howrah and the response is very positive. In this segment we have touched around 50 prominent dealers. They liked the category placement in the catalogue and appreciated the light shade with dark background. The details with QR Code and the colour pallate with Colourama app they found it most knowledgeable. So, everyone feels blessed with new catalogue.

Kaushik Mitra, Sr. Branch manager, Bhuvaneshwar (Laminate & Allied), Greenlam Industris Ltd  We have launched this new and innovative catalogue at nearly 20 key counters in main cities of Odisha such as Bhubaneswar, Kakat, Raurkela, Sambhalpur, Balasore, etc. and from everywhere we have got very good response. The dealers liked its shade card presentation and the concept of display of laminate with colour combination within the catalogue very much. Shades like Satin, Stone etc were also liked by them. The catalogue having all 82 new decors were appreciated by them. Due to this catalogue and its innovative presentation with technology enabled display with QR code for all the 499 shades, it would be of great help to customers. When the QR code is scanned it display the full sheet view of the shade as well as its four different applications and matching edge band with its code. It makes the application work easy for all whether it is OEMs, architects, interior designers or the carpenters or end users.


Dipak Sakure, Branch Head – Nagpur (Laminate and Allied), Greenlam Industries Ltd reacted that We launched the shade card across various counters in Nagpur. The response from the trade was excellent, because it was like a dhoom in the market as everyone was saying that Greenlam has launched best catalogue with innovative textures with different presentation of shades within catalogue. Its unique feature of QR code was also a different and upgraded concept among them. In the folder we have introduced Mood Board (an art trend in physical and digital catalogue for interior design or fashion) which will move ahead in the market. With it the dealers are really excited because what we explain to customers they like it and this new concept solved the problem of retailers and dealers. The QR code is another feature with innovative display concept and offering matching edge band solution with particular laminate sheet also attract them a lot. The application view with QR code is excellent. In this catalogue there are 27 patterns what we call it abstract finishes which people liked very much.

Mr SB Deo, Branch Head, Pune (Laminate and Allied), Greenlam Industries Ltd Mr SB Deo, Branch Head, Pune (Laminate and Allied), Greenlam Industries Ltd

We launched this folder among 66 prominent trade dealers in Pune and around area with live song and plying guitar. In Aurangabad we introduced it to 18 dealers and in Nasik 15 dealers. They liked it and expressed their happiness for such a great treatment by company officials. Dealers really appreciated new, fabulous range with innovative textures like Aria, Satin, Trace and offcourse AFX –Genuine Anti finger Print laminates. QR Code, Matching Edge binding details, Range like 5x12 - 4.25x 10 - 4x 10 -3 x7 also innovative and eye catching.

Dhruv Agarwal, Branch Manager, Raipur (Laminate & Allied), Greenlam Industries Ltd. The response to the newly introduced catalogue ‘Greenlam 2020-22’ is overwhelming as we have already said them about it, so there was a kind of curiosity as well. It was a mesmerizing moment when they found the catalogue in front of them all with innovative textures and the concept of presentation of the catalogue. The launching was done in major cities of Chhattisgarh like Raipur, Bilaspur, Raigarh, Korba, Ambikapur and many other small cities in the state. The dealers find its shades very innovative and the QR code with every item for full sheet display along with it various application within was also very much liked. In a laminate full-sheet view attracts a lot as it gives proper look of grain of that particular sheet. Overall it was a very much successful trade launch of the catalogue.


Manoj Kumar Saxena, DGM, Lucknow (Laminate & Allied), Greenlam Industries Ltd. Launching program was done at Ghaziabad, Meerut, Roorkee, Deharadun, Agra, Lucknow, Kanpur, etc like major cities of UP. Dealers in the region really appreciated the catalogue. The international flavor given into the catalogue was found by the dealers very much attractive for their clients. The black base in the catalogue makes appear the colours and textures of the shades very well. The QR code which is unique of its kind in any catalogue displays the application and full sheet view of the laminate if it is scanned. Most importantly the required edge band for a particular laminate was also given within that QR code with their identification number so that the users have no problem selecting the product while purchasing. The dealers liked these features very much. These are very unique and advance features of catalogue and most attractive and first step in digital era to present any catalogue with digital mode of display under QR code.

Mr Neeraj Kumar Singh, Branch Manager, Rohtak (Laminate and Allied), Greenlam Industries Ltd said, “It was a great trade launch of the new catalogue at many counters in Rohtak and around areas like Krukshetra, Mandi Dabwali, Ellenabad, Karnal, Hisar, Sirsa etc. The response to the catalogue was overwhelming as it is a very new folder in the market. Most of them were saying that there is no folder in comparison to it with new and innovative features, shades and colours. This folder contains a unique QR code with all 499 different shades. When the QR code is scanned, it displays full sheet few as well as its four applications in different frames. This unique feature attracted the dealers a lot. The folder containing satin finish, stone shades etc are being liked very much.”


Sharanabasavaraj M, Manager-Sales (Laminate and Allied), Greenlam Industries, Bangalore said that Greenlam catalogue launch in Bangalore city was much liked by the dealers. They appreciated it for the colour of the catalogue, 82 new designs and 3 new textures with 8 new upcoming trends. They also liked the presentation of the catalogue. The QR code for each design (which made easy to see full sheet on the spot for dealer as well as customer) with any app scanner or cam scanner and also after scanning each design one can see the application photos of that particular design with matching edge band number.

The wood grains designs arrangement starts with light colours goes on further dark and darker colours in which light colour designs are with black background and dark colour designs are with white background for best visibility and also dealers told because of this arrangement one need not require to search the whole catalogue for matching designs. They liked it and matching edge band number mentioned in Index for each design which made easy for Dealer/Customer. Overall, the launch activity was successful and enjoyed by dealers. This is the best ever catalogue in the market told by the dealers and also appreciated the efforts put in to come up with this unique catalogue. They all wished for growth and success in future.

Mr B Praveen Kumar, Branch Head – Chennai (Laminate and Allied), Greenlam Industries Ltd We introduced this catalogue among dealers and all of they were mesmerized with our unique representation and cake cutting ceremony and music playing on guitar at their shops. The dealers also liked the catalogue on its uniqueness of presentation blend with digital display on QR code. They liked the concept of catalogue and the innovative textures within and its perfect arrangement from light shades to dark with perfect background.

Mr Akkara Chacko Tenson, Branch Head – Kerala (Laminate and Allied), Greenlam Industries Ltd. We have launched new GREENLAM 2020 shade cards at major counters in Kerala last month and covered major dealers in first phase. We will be covering more dealers in Feb 2020 also. The entire team of the concerned sales office were present at dealer points during launch, along with our Greenlam Kerala Distributor, Mr. Abdurahiman of ABM4 Trades, Kochi. The total even was well appreciated by our trade partners. And the first impression about the shade card presentation and new range is excellent.


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