Greenlam Industries Ltd new shade card ‘Greenlam 2020-22’ is receiving overwhelming response across the country and leaving impressive mark among dealers, architects, interior designers, and entire fraterniey. The shade card is a blend of new trends, extensive range, international design, product innovation in terms of design of textures and many more.
Brief on Range The new range comes with 82 new decors and 3 new textures which are Trace, Aria & Satin. The key highlights of the collection are the 8 trends that have been identified as the forecasted trends in the design industry for the coming years. Following are these 8 trends introduced with the new collection:
Scandi Nest – Scandi scheme is White & Pastel. It’s about minimalistic approach with a sense of calmness into the space.
Urban Elegance – Led by Grey tones, this palette represents a strong character with the inclusion of marble and terrazzo that brings confidence and sophistication.
Artisan – Influenced by ‘handmade’ trends that have craft at their core. Artisan is for designers looking for a more hands-on attitude, playing with natural feeling and elegance.
Wild Side – Unconventional, distressed and bold design direction, that creates a raw and discerning look. Timeless – This trend represents durability, evergreen and very traditional in terms of spaces that never go out of style.
Deco Décor – This trend is in the space of elegance and redefined sophistication. It is fusion of materials like wood, marble, metallic, bright and contrasting colours.
Black Magic – Black is not a colour, it’s a style! Playing with drama, black provides the greatest contrast when teamed with white
Contrast – Based on the contrast of material & colour, this trend plays with different elements of design that are completely opposite to each other The above trends makes the catalogue unique and interesting which is being much appreciated by the industry, professionals like dealers, architects, interior designers, carpenters, contractors and end users. Here are reactions of dealers from different parts of the country.
Pankaj Bhattacharjee, Branch Head (Guwahati), Greenlam Industries It is perfect in terms of shades, designs and colour combination as well. The presentation of catalogue is not monotonous and gives fresh look in every page with contrast display of shades with its base colour. The colour and texture family of shades have been put together which makes the selection very easy. Especially the new shades are much appreciated and getting very good response from dealers as well as the architects in the region. I also agree this is the most appreciated catalogue from the house of Greenlam. Till date nearly 130 trade launch has been done in entire north east region including all states.
Bramhanand Chatterjee, Sr. Branch Manager (Ranchi), Greenlam Industries. The dealers’ are very happy with this new catalogue. All of them feel it is a very good shade card and its combination of colors etc. on display in background with respect of the shades is perfect that make it appear perfectly with higher visibility and all shade looks appealing. Secondly, the QR code scanning feature is very much liked by the dealers and architects. With this feature to convince the customers has become easy, as if anyone ask for its photograph we just scan and sent them that link. They get its application view and take a purchase decisions. Till date almost 90 percent launch has been done. In first phase the launch was done at 20 counters. We are getting Ranchi very good response with new features and new shades.
WEST Dinesh Anil Jadhav, Branch Manager (Nashik), Greenlam Industries. We covered 40 outlets for launching the folder in Aurangabad, Nashik and Belgaum. The response is very good and we are getting good sales as well. The industry professionals like the presentation, combination of shades and colors and unique features of laminates. We also contacted nearly 130 architects and all of them appreciated the folder very much.
Ritesh Pati Tripathi, Regional Manager (MP and Chhattisgarh), Greenlam Industries. The dealers are quite happy with the folder and the way we presented to them. They also appreciated its arrangements and like having contrast in combination with shades and its background in the folder. The feature of QR code which gives them freedom to select the shades always the application makes over different furnitures. So with all this advantages we can say that it is in itself an educating tool for the dealers, carpenters and end users as it gives entire concept of interior designing.
Sunil Kumar Singh, Branch Manager (Uttarakhand), Greenlam Industries Response of dealers in the market (Roorkee, Haridwar, Rishikesh and Dehradun) was awesome and overwhelming. Each of them appreciated the new range of collection and 82 new designs launched with the catalogue. Also we received compliments from dealers for the QR code marked on each Design that gives 4*8 ft view scan and usage of the individual design. They also liked COLOURAMA APP to get own choice of laminate’s matching shades from GREENLAM by taking a picture of any object or design, colour pattern. The overall experience was very much pleasing to us. Thanks again to our GREENLAM design team for giving such a unique and self driven folder for us.
Gaurav Gupta, Branch Head (Ghaziabad), Greenlam Industries The dealers are really happy with catalogue. They like it very much with QR code for each and every shade. It facilitates the different uses and applications of shades/ colours that how it looks in kitchen, wardrobe, table top etc when it is scanned. Also the offering of matching edge band information within catalogue is added advantage for perfect application of the product. Overall the catalogue is of international standard with scientific arrangement of shades in different background making the shades more appealing. Till date there are nearly 20 shops in Meerut and 40 in Ghaziabad where the catalogues have been introduced.
Anubhav Sharma, Asst General Manager, Chandigarh, Greenlam Industries. The dealers’ reaction is very positive and highly appreciable. The catalogue is the best ever in industry the company has come up with, so it has become much popular among the dealers and architects in the region. They can visualize the virtual application of laminate in the entire home interiors, table, kitchen, wardrobe, etc with QR code given within catalogue with every shades and colours of sheets. Another advantage for the dealers is matching edge band with every shades, it gives perfect look of furniture and add value to it with color combination.
Raj Kumar Jain, Regional Head – Jaipur & Rohtak, Laminate and Allied Greenlam 2020-2022 shade card has been launched in many cities in Rajasthan which included Jaipur (27 Dealers), Kota (7),Bikaner (8), Udaipur (5), Jodhpur (7), including Bhilwara, Sikar, Jhunjhnu, Alwar, Bharatpur ,Ajmer, Kishengarh ,Beawar, Shri Ganganagar & Hanumangarh etc. All the major towns have been covered now. Dealers like the International flavour given into the catalogue & in new range, re arranging the shades – match, QR code system which helps in looking the full sheet, edge band match solution specially. All dealers appreciated the new catalogue. Dealers and architects liked the new catalogue very much and termed it as one of the best catalogues from Greenlam till date.
Maktum Hussin Peerjade, Branch Head (Hubli), Greenlam Industries. We received very positive response from the dealers at every location in Hubli-Dharwar district. We did a survey at every launch point where everyone gave us 100 out of 100 points for this new catalogue. The way the overall folder was presented with large size chips display and background color contrast was highly appreciated. They said this is one of the wonderful shade card of Greenlam till date.
Deepak Puvvada, Retail Head (Telangana), Greenlam Industries The dealers and architects appreciated the catalogue saying that this is the most attractive shade card ever launched by Greenlam till date. Folder look is phenomenal. It is Easy to understand. Now local customers’ choices are becoming brand conscious. For them Greenlam Laminate is first choice now. In last 5 years this is the best folder in the market.