Distributors are bullish with OGAAN LAMINATES’ 0.8mm demand because the folder is received well among dealers, retailers and customers. The increasing demand of Ogaan 0.8mm across the country has created a buzz in market with innovative collection of well researched designs and textures. With wide network across the country and good presence in UP, Rajasthan, Bangalore, Chennai, and North East regions, the company is very much enthusiastic with customers’ satisfaction having excellent service and on time delivery of their orders.
The company as well as distributors say that they have given something different from others. The company has given guarantee of actual thickness of its 0.8 mm laminate and says that anyone can measure it with VERNIER SCALE. The digital inclusion in this Ogaan Laminates’ new and same folder called Ogaan Laminates’ The Decopedia is added advantage to the channel partners. It also impresses the customers at first site that makes the difference helping the distributors to boost their sales.
The company has given guarantee of actual thickness of its 0.8 mm lamionate and says that anyone can measure it with VERNIER SCALE
“We are installing two more dryers and with that now we are able to run both the presses with full capacity running 24 hours within a fortnight. Our total production capacity has achieved to 2.75 lakh sheets every month with two presses. We are getting repeat orders from the distributors as the response is very good. We have also lined up everything for 1mm folder and by the end of this year, it will be launched,” revealed Mr Gaurav Salhotra, CEO of Ogaan Laminates
“OGAAN LAMINATES 0.8mm The Decopedia has made with lot of research and we have included digital laminates in this folder itself with other range of laminates textures collection that is making difference and are being well accepted among customers. We received repeat orders within 10 days just after distributing the folder,” said Mr Gaurav Salhotra. “Our presence is increasing across the country and by the end of this year hopefully our presence will pan India,” he added.
The company’s aggressive sales and supply has brought a difference in brand promotion and presence in the market with ample stock and adopting collaborative approach for logistic services with the group companies. The company has obtained the highest production with highest supply last month (August). “We are efficiently sending even small quantity of orders to far distance very quickly. Recently we started a depot in Ghaziabad that helped us much. Our aggressive selling has made us to achieve highest production and sales in 0.8mm last month,” he added.
The Ply Reporter talked to some distributors across the country and find out the actual scenario of market that how impressive is the new folder of 0.8mm Ogaan Laminates.
MR NEMICHAND JANGID, DIRECTOR, SREE POONAM SALES CORPORATION, JODHPUR, RAJASTHAN: First of all the quality is very good and its designs and textures are good. People like its textures and gloss as the matter in this 0.8mm folder is level to 1mm with reasonable price. So, high end segment customers are also opting for it. In Ogaan folder one can easily see the hard work and research done for the selection of textures and designs, while others just copy from other folders. We are also getting sales in digital laminate. This is another advantage in this folder having 0.8mm digital laminates. We are getting good sales improvement and if the situation lies like same we will definitely observe double the sales in near future.
MR MAYANK JAIN OF JAGDAMBA PLY AND LAMINATES, ZIRAKPUR, PUNJAB: Within the folder, just in the beginning digital shades of laminates have been added that attracts the customers a lot. Besides, other shades are well researched, that gets acceptance like box shaped or horizontal are picking up in this market. One more important thing is presentation of the folder, which is also innovative and attractive more than others. Ogaan service is also to their commitment, as what times they say meet the deadline perfectly. Its thickness is complete as people are using VERNIER SCALE and are completely satisfied with it, as what we claim comes perfect.
CA SUMIT GANERIWALA, PLYWOOD VATIKA, KOLKATA, WEST BENGAL: First, the speciality in this folder is digital presence. It cannot be found in other 0.8mm laminates folder. Ogaan is the first who has concerted it, and presented with innovation and well researched range of laminates. The laminate quality is also very good as we have not got any complaint till date in one and half years. With this third folder we are getting advantage in sales as people like it in first hand due to its presentation and innovation in designs and textures, which meets the requirement of high end segment of customers even. Its positive point is quality and flexibility of the material. With continuous good service and quality the brand has gained reputation and they are presenting something good in every catalogue.
MR PAWAN KUMAR MITTAL, MITTAL PLY BOARDS & FURNITURE, MATHURA, UP: The laminate sales depend on three things one is designs, secondly quality and thirdly the approach taken by the traders and retailers and with Ogaan all three qualities are there in perfection. We are good sellers, giving good quality with lot of design option so our sales have increased. Our approach is also much impressive and brand name of Ogaan also plays an important role, so the sales are good. Its price is reasonable and a bit less than the others in this range and quality is good supported with excellent service. So, if all positive comes together the sales automatically improves.
MR SURENDRA PAL SINGH (RAJU), JASS PLYWOOD, LUCKNOW, UP: Folder is excellent with digital and mica as well. People like its designs and presentation. We are getting good improvement in sales. We receive this new folder during opening of lockdown and due to it our sales have improved very much. If corona would not have been there our sales would have been doubled till date as this folder is innovative and collection is much impressive. Today the market is restricted due to partial lockdown, so with ease in lockdown we are expecting more sales improvement. We don’t see any issue with even product or service even with labour issue.
MR PRIYANK PATEL, SRI PLYWOOD HOUSE, VIJAYAWADA, ANDHRA PRADESH: The plates have been used in good quality and the number of range is better than its earlier folder, so the parties like it very much that’s why the sales are increasing. It contains nearly 270 shades and the more number of options make choice of selection easy. In this folder digital has also been included that is addition benefit, although we are at present not doing it, but others are can get the benefit. In our Andhra and southern region nearly 12 wooden shades are much in demand and for every shade in this folder there are different choice from light to dark range so people select it easily. The veneer finish range is also getting good response. Their service is also good even in south region as we easily get it in just 7 days.
MR GAURAV MITTAL OF MITTAL LAMINATES, NEW DELHI: It is just a month we have operating with Ogaan new folder and everyone is appreciating it a lot. In terms of varieties it has plus point with perfect thickness of material. Having reasonably good price other distributors are raising propaganda that thickness is less that’s why the price has been put less. But the fact is that the dealers are satisfied with it and somewhere people are measuring it and find perfect or even more on VERNIER SCALE.
MR ANKUR CHAUDHARY OF ANKUR ENTREPRISES, GUWAHATI, ASSAM: First of all there is innovation of digital addition in 0.8mm folder. All the 12 designs in different shades are much liking item for the market. In my opinion 1mm digital market is over now because of PVC mica and this gap can be filled with this Ogaan offerings. Its reasonable price will add value in this segment. Our distribution base is in all states in north east, so we are expecting good response with its innovation in quality designs/textures and reasonable price range.
MR NISHANT WALETCHA, KAY DEE ENTERPRISES, SONIPAT, HARYANA: The verities in the folder is much more (272 shades) than expected, so the customers easily find their choice. The customers don’t ask for other folder after seeing it. Usually they were asking for another to have better choice. The inclusion of digital also boosts the sales. The customers generally have habit to buy from where there is plenty of display of products, although they have to buy a few. There are no issues in its thickness with anyone, either the customers or dealers. The company reputation is good and its product flexibility is also good so its transportation is easy to even small town with public transport. The carpenters and applicators also feel comfortable using it. We have huge stock of products in this folder, so I would like to say our channel partners to use this folder in good manner as once they will use these shades and quality, they will definitely ask again and again, because there is no folder in the market of such quality and service with such an affordable price range and varieties.