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The fear of viruses right from the beginning of this year has put a pause to almost everything, affecting the entire world including India. This resulted in a huge challenge for all industries, the wood panel and decorative surface industry being no exception. It got affected both by unavailability of manpower and drop in demand from end consumers.

During this trying time, CenturyPly employed its  Research and Development unit to come out with a sustainable solution for its customers by addressing one of the key issues faced by customers – the fear against Viruses. In a world where consumers seek to buy the best at the lowest price, CenturyPly has consistently innovated to strengthen its value proposition. Established in 1986 by two very young and dynamic entrepreneurs, Mr Sajjan Bhajanka and Mr Sanjay Agarwal, who laid down the foundation of what we now know as CPIL - CenturyPlyPlyboards(India) Limited, an indigenous company striving to realize the Prime Minister’s vision of Atmanirbhar Bharat.

The humble beginning of a small venture has now turned into a huge conglomerate and today CenturyPly and CenturyLaminates have become one of the largest sellers of multi-use plywood, doors, laminates, decorative veneers in the Indian organized plywood market. CenturyPly has been the front-runner in applying innovation at work.

This simple philosophy of SarvadaSarvottam (The Best, Always)) has been the cornerstone of all operations and technologies. It has led the company to design and deliver contemporary lifestyle products that have become synonymous with modern living.

The pandemic has created many challenges but CenturyPly managed to take the situation to its stride. During the lockdown the R&D arm of the company brainstormed on the idea to create a killer technology for invisible viruses. Although CenturyLaminates has used Nano Technology for many years to address other kinds of microbes like fungus and bacteria, now the company have successfully developed a form of Nano Technology ingrained on the surfaces of its plywood and laminates that enable them to kill viruses that comes in contact with 99.99% mortality rate.  This indigenous effort is a stamp of new India’s resolve to fight adversity with cutting edge technology,a testimony to self-reliant India.

So how does this ViroKill technology work? Actually CenturyPly uses specially designed Nanoparticle based Self Doctoring Surface Treatment against microorganisms. These particles are by nature, anti-microbial, anti-fungal, anti-bacterial and anti-viral. The highly activated and energized Nanoparticles physically rupture and kill microbes that come in contact with it through contact killing mechanisms, always keeping the surfaces safe and hygienic.

This has been tested and certified by Biotech Testing Services, Mumbai under Antiviral Efficacy Test as per international standard, the certification declares an efficiency of 99.99% in killing viruses. The nanoparticles are effective throughout the lifetime of furniture as they are embedded in the polymer matrix system.

The Nano technology based ViroKill is completely thermostable. Also this surface treatment is non-leachable and normal exposure to humidity, moisture or sunlight does not affect the antiviral properties. It is completely safe for human contact and does not react to external polishing or painting.

The Virokill technology is the ultimate answer to the customer’s innate need of protection from viruses. CenturyPly has decided to apply this technology on the entire product range without charging any extra cost. The ViroKill offering is an addition to the anti-bacterial & anti-fungal products that CenturyLaminates has been giving to its customers for the past five years.

As the pioneers in many product innovations like Borer& Termite Proof, Boiling Water Proof superior strength Plywood, Decorative Veneers ,Laminates and Doors in India, the company has successfully transformed itself in a leadership position in the competitive lifestyle segment. CenturyPly and Century Laminates are the preferred choice of many architects, interior designers, contractors, carpenters, dealers, retailers and consumers.

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