Mr. Ankur Agarwal is promoter of Gandhidham based Maple Panels Pvt Ltd, Russaka Ply (I) Ltd and Gabon based Woodland Gabon, which produces Treelogy Particle Boards, Swiss Ply and Face Veneer respectively. The company has introduced Anti Virus feature of its Treelogy Pre-laminated Boards and Swiss Ply to make it 99.9 % virus free. During an interaction with the Ply Reporter, Mr. Ankur Agarwal has explained about new products and future expansion plans.
Treelogy has introduced anti-virus Pre-lam Boards and Plywood, what are its main features?
Treelogy has introduced for the first time in India, Anti Virus and Anti Fungal PRELAMINATED Particle boards, MDF and Plywood. The entire range is being treated with additional chemicals through our surface coating technology to make it 99.9% virus free. This testing is done as per ISO 21702:2019 standards. This makes the product extremely safe to be used at home/offices and other personal spaces
What are the advantages of this technology
The advantage of this technology is that the 99.9% anti-virus properties last even when the 8x4 sheets are cut into smaller pieces and used for practical furniture application. It is environment friendly and protects your furniture long after it is made. Furniture made from our particle boards or plywood – will kill 99.9% of the virus from its surface, making it extremely safe for all members of the family at their homes. Such technology will forever help in protecting you and your loved one’s from viruses on the surfaces we touch every day.
What will be the price hike of your products after this technology?
This is our way of giving back to the industry which has given us so much. We are introducing the antivirus range at the same pre-existing prices. There will be no price increase. The company feels strongly about its corporate social responsibility and hence the company is absorbing this cost.
How is it relevant once Covid vaccine comes in India?
Our product is anti-virus along with anti-bacterial coating. There are many different types of virus active around us, covid is just one of them. Our product will protect the user from other viruses and fungal activities long after Covid is over.
What is your message for OEMs, Dealers and Channel partners about this product?
We firmly believe in adapting with time and changing along. As a responsible citizen of this country, we thought this was a way for us to contribute in this pandemic. It is a superior product being given at the same price and everyone should use it and spread awareness about it. The channel partners should also use and promote the products the existing prices.
There are many different types of virus active around us, covid is just one of them. Our product will protect the user from other viruses and fungal activities long after Covid is over.
We firmly believe in adapting with time and changing along. As a responsible citizen of this country, we thought this was a way for us to contribute in this pandemic. It is a superior product being given at the same price and everyone should use it and spread awareness about it.
There is good demand of Pre-lam boards post covid? What is the reason, and how long this momentum sustain?
Pre-lam boards are ready to use panels available in many variants and easier to use. The demand for such products will continue to grow. The conventional methods of furniture making will be gradually replaced with modern furniture making. Government impetus to projects too is the reason for demand in such products. Reduction in import of furniture from China will also help boost local demand.
How much business turnover do you expect to achieve in this FY (2020-21) due to covid setback?
It is too early to comment on this, but yes we do expect the 3rd quarter 2020 to be same as 2019. We are very optimistic and firmly believe in Indian growth story.
What are your future plans? Do you plan to invest in your other related products categories in future?
We have recently set up a veneer manufacturing plant in Gabon, Africa and are also doubling our capacity in plywood. We are upbeat about the economy stabilizing and surge in the demand post vaccine. Hence, we are looking at new and related products for our growth.