Situated in Yamuna Nagar, Haryana, New Pragati Plywood Industries (NPPI) is established at across 10.5 Acres with a constructed area of more than 2.50 lakh square feet. With a focus on using State of the art technology, the company has set up 108 daylights across 8 Production Presses, 8 Core Presses and 3 Jumbo Dryers. In Board & Door Division, company works with 8 Saw Mills and 8 Wood Seasoning Chambers, each with a capacity of 1000 cft. NPPI produces range of panel products including plywood, block boards & doors in large volume. Their quality offerings are much popular among dealers, distributors and the customers/ end-users. Mr Padam Jain, Partner, NPPI in conversation with The Ply Reporter talked about their facility, infrastructure, installed machines and excellent customers’ service approach in detail.
What is the vision behind, such a huge manufacturing unit?
Due to the recent developments in our industry, the profit margins have squeezed significantly. Hence, many players engage in adulteration of raw materials to maintain business viability. Therefore, our new manufacturing plant is a big boon for us, with its scale and superior infrastructure; it enables us to take advantage of new economies of scale to reduce costs without comprising on quality of raw material. This has helped us to remain true to our Vision which is to provide superior quality products at affordable prices while maintaining high ethical standards in our business dealings with our suppliers and clients
What are the advantages of such a big manufacturing set up?
Mass production enables us to focus on specialisation. Due to high volumes in almost every section on our factory floor, we have been able to invest in specialised machinery, equipped with the latest tools and technology. This has enabled us to produce superior quality product on a consistent basis.
How much is the production capacity? And, how do you manage such a huge operation?
Our existing infrastructure allows us to manufacture around 45 lakh square feet of product, every month which translates to 6 commercial trucks every day. Over the past decade, we have been able to establish a strong supply chain which is vital to successfully running a high volume production unit.
What are the products ranges, do you produce here?
We have an extensive range of products. It includes all types of Commercial Plywood, Waterproof Plywood, Block Boards & Doors. However, this is a dynamic list as we keep adding products to our range.
What are specialties of your products?
We have been in the Wood Panel Trade & Industry for more than 35 years. Together with this vast experience and expertise, we are able to tailor our offerings to suit the specific needs of our customers. Secondly, we adhere very strictly to the norms prescribed in the ISI Standards. Hence, when it comes to the technical specifications of our products, we have a zero-tolerance policy. Additionally, we do not buy varied species of timbers. We focus only on Popular & Eucalyptus timber in our production. Lastly, we use the finest quality of Government certified Gurjan Face Veneer which we import directly from Burma (Myanmar)
Who are other persons plying considerably deciding role in its activities, and what are their profiles?
New Pragati Plywood Industries is a family run business. Binod Jain, Sanjay Bhansali and Dilip Sancheti and I have been working together for more than 10 years. We are fortunate to have a team that has expertise across different verticals of the business. One manages all purchases, the other focuses on operational excellence and someone else focuses on Accounting & Human Resource Management. This is one of our biggest strengths
How do you market your products?
We are strong believers of ‘Word of Mouth’ advertisement. Our business model relies heavily on enhancing our dealers’ experience. They have been the biggest source for directing new customers to our business over the past decades. This is the primary reason that we have never hired sales executives in our company! However, to keep up with the demands of the present day and age, we have started using Print Media, Social Media & Events to market our products.
How such a huge unit, help in your marketing support?
Running an operation of this scale and size, helps us convey a message of Trust and Pride. They are the two foundational pillars of our company. Our dealers place complete Trust in us and this relationship helps them sell our products with Pride.
Do you plan to diversify into other panel products manufacturing in future?
We plan to enter into other Wood Panel Products & Decorative items soon.
What is your message to dealers?
Our message to our dealers have always been – “We want to grow with you”. This is how we started and this is how we will continue to develop our business in the future. Today with our enhanced capabilities, we can meet the needs of our valued clients by supplying quality materials in high volume on a consistent basis.
What is your contribution for Environment Protection/Consciousness?
Environment Sustainability is one of our core values at the firm. We are very conscious of the impact our business activities have on the environment. We source our timber namely, Poplar & Eucalyptus, from Agro Plantations only. No forest timber is used. We have also invested in Green Energy. New Pragati Plywood Industries houses a 1 Megawatt rooftop Solar Farm which will help us reduce our carbon footprint by approximately 1500 tons every year.