Post unlock, entire building materials and interior décor products demand visibly recovered very fast. During September to November month, it posted high demand in almost every sector such as Plywood, Laminates, MDF, Particle Boards, Steel, Cement, Paint, other decorative Panels etc but the speed of Decorative Veneer demand recovery looked staggered. On same lines, almost every building material become dearer because of spurt in prices of their respective raw materials, but the single product category ‘Decorative Veneer’could not ask for price increase although their raw materials such as base ply and decorative fliches are being imported, which are badly hit and affected due to high ocean freight and dollar.
Now, the question is, how did decorative veneer producers observe the increased input cost! How have they managed a long credit of 6-7 months, whereas most of the wood panel products have been selling almost zero/less credit post Covid? Are the Veneer producers have that much space and cushion or it is a forced act. They can’t absorb and sustain with so big hike of input costs and long credit period yet they are unable to ask for increased rates, why? Is there a fear among producers due to slow demand? Decorative Veneer Industry must find the answer and introspect themselves.
Artificial veneer range, Recon Veneer, has reduced its charm just because it became a commodity and repetitive hence lost some attraction in the market. Due to its non-natural feel, it could not sustain its initial run. On the contrary, natural teak veneer has remained its attraction and it is growing. The innovation in teak veneer has been widely accepted. The brands, who offer genuine natural veneer species, have still upheld its charm and attraction.
Decorative Veneer is a high-end exclusive decorative panel products, which caters to the demand of taste full customers. Veneer is a natural exotic product, which can’t be copied or matched with imitation. Veneer should not be promoted as its modern nomenclature (English type), it has its natural feature because it is sourced directly from timber species, and it should not be glamorised like other artificial fancy products. Nature has named the species, and industry should maintain its class, which would help this product to maintain its grace.
All know that artificial veneer range, Recon Veneer, has reduced its charm just because it became a commodity and repetitive hence lost some attraction in the market. Due to its non-natural feel, it could not sustain its initial run. On the contrary, natural teak veneer has remained its attraction and it is growing. The innovation in teak veneer has been widely accepted. The brands, who offer genuine natural veneer species, have still upheld its charm and attraction. It is fact that Veneer is undoubtedly an exclusive and natural decorative panel that is being used by high class premium categories customers. Industry must retain its grace to keep this product growing with their growth.
The February issue is packed with varieties of news reports related to Decorative Ply, MDF, Plywood, Doors, Laminates, Timber and other interior panel products. The effect of Union Budget on wood panel and laminates products are also underlined in reports. The product launches, technical reports, and many developments have also been featured. An interaction with Mr. Keshav Bhajanka of CenturyPly, Mr. Shekhar Sati of Greenpanel and also Realply initiative with new brand Identity is interesting for industry and trade people. Besides, lots of happenings, reports of virtual launches are also covered in this issue.
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Rajiv Parashar (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)