Decorative Veneer manufacturing company Realply has one of the largest veneer libraries in the industry spread across all ranges of veneer from Natural, Recon and Teak. One of their strengths lays in their procurement department as they purchase the right material from the right place. This helps keep a steady demand for their products, not to forget being extremely price competitive for the same. They have recently ventured into plywood manufacturing and launched 100% calibrated plywood, which has had an amazing response from the market, and everyone wants to connect with respect to the same!
They have just given a taste of their quality as well as categories and in the next month or so they will be launching various other types of plywood such as fire retardant, club 1000, birch plywood, laminated plywood etc! The company will also be launching a complete range of laminates with exciting new designs and textures in 0.8mm and 1mm thickness.
Their main products consist of Veneer, Plywood, Laminate, Veneered Edge Banding and Live Edge Tables. They also have a wide range of Veneered Edge Banding available in almost all species of veneer you can think of!
With a touch of modernity, we are proud to bring to you, Realply! Building a brand identity does not only consist of design, but rather what the brand aims to do! We are also moving to becoming a completely system driven organization in the near future. While restructuring our target audience, we have organized all our brands to best suit the requirements of the consumer.
Realply boasts itself in one of its kind, fully integrated manufacturing unit, providing from forest to veneer solutions. With state-of-the-art technology and machinery, it’s truly one of its kinds. They also offer all value-added processes in house such as Weathering, Metallic, Brushing etc. The strategic location, Sonipat also helps them facilitate on time deliveries and at the same time ensures constant raw material availability. Their quality checkpoint system is another added benefit to their methods of production.
In this industry, experience and understanding of the product is amongst the most important aspects in order to grow, and they have that! With the experience and range in Teak Veneer, they have demonstrated their Mastery in the Industry. They also have all ranges of teak veneer in abundance, ranging from Quarter and Crown cut to Vintage and Smoked to 0.5mm and 1.5mm. You name it, and they have it!
As an organization, Realply’s true strength lies in the people that work with them. Keeping up to date with the market requirements and trends is really important in a natural product such as veneers. Having the right sourcing and right selection of raw material helps them keep up with the dynamic demand and on the top, having a manufacturing unit such as their and moreover making a brand out of this mix, it really becomes the right concoction to successfully cater to the needs of the industry.
DURING A QUICK CHAT WITH THE PLY REPORTER, REALPLY’S MANAGEMENT HAS EXCHANGED THE VIEW ON RECENT DEVELOPMENT UNDER THE BRAND.
Realply has introduced New Brand Identity, why this?
In order to successfully conquer the vacuum in the veneer market, it is necessary for a brand to be developed. We, as an organization have understood the importance of marketing and building a brand in the recent times, thus in order to grow and provide a product worthy of its quality, a robust and long-lasting brand identity needs to be built. Building a brand is also one of the most effective ways of spreading the word around about the work that we are doing in which we take immense pride.
What are the features of the new brand Identity?
We have taken a from scratch approach while looking at this and have revamped the entire brand outlook and identity, with a freshly designed logo consisting of our “known elements” with a touch of modernity, we are proud to bring to you, Realply! Building a brand identity does not only consist of design, but rather what the brand aims to do! We are also moving to becoming a completely system driven organization in the near future. While restructuring our target audience, we have organized all our brands to best suit the requirements of the consumer. With the help of all these totals, we are also highlighting everything that we do different than the others!
Realply has ventured into plywood manufacturing also, what are ranges do you offer?
We recently launched a brand named Corbelo! We entered the market with a beautiful new design and marketing kit! Under Corbelo, we provide both economical as well as premium grade 100% calibrated material. And as mentioned above, we will soon be launching our flagship brand, Realply! This brand will offer more than 10 different varieties of plywood, ranging from fire retardant, laminated plywood, birch plywood etc.
We are using QuartPress Technology which is 4X pressed, MatPly construction to ensure zero defects and also 100% both side calibrated to ensure a 100% flat surface. At the same time, our plywood has an extremely high resistance to cracking, breaking, shrinkage, twisting and warping and also is treated against terminates, borer and other wood destroying organisms.
What are the specialties of your Plywood ranges? Do you offer Guarantees on your products?
After rigorous research and development and training from outside forces, we have come up with new ways of making plywood and are using the latest technology in the industry to manufacture our plywood! We are using QuartPress Technology which is 4X pressed, MatPly construction to ensure zero defects and also 100% both side calibrated to ensure a 100% flat surface. At the same time, our plywood has an extremely high resistance to cracking, breaking, shrinkage, twisting and warping and also is treated against terminates, borer and other wood destroying organisms. Under Realply plywood, we will be offering guarantee varying from product to product, which best compliments our product and is the most feasible for the Industry.
Post Covid, what change do you observe in the mindset of Veneer users?
We would like to believe that post Covid, more and more people would opt to use veneers over its alternatives. The reason behind this is quite simple. There is a misconception about veneers being extremely costly, difficult to manage, maintain and install over its alternative, whereas it’s not completely true. The world is going through a global pandemic and post this, people would definitely move up from compromising in their purchase decision and would opt to purchase and use veneers, the real deal instead of its artificial alternatives. Veneer is a product of taste and we’re confident that post covid, people would want to prefer taste over cost and thus this would generate a great deal of demand in the veneer industry!
How much Veneer business recovered post Covid? And what is your expectation?
Since August-September, we have reached the pre Covid levels of sales and have recovered most of the veneer business. The success of our Corbelo
Under Corbelo, we provide both economical as well as premium grade 100% calibrated material. And as mentioned above, we will soon be launching our flagship brand, Realply! This brand will offer more than 10 different varieties of plywood, ranging from fire retardant, laminated plywood, birch plywood etc
Plywood has also helped us boost our turnover by creating great levels of demand for our plywood. During and post Covid sales are working as we expected, and we believe that there is a lot of room to grow in this industry, if things are done in a simplistic and systematic way and we’re confident that we will do great in the times to come.