Kridha Group Launches Satvario 1mm Laminate In Goa

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Kridha Laminates launched their SATVARIO 1mm folder in a glittering event organised in Goa on 26th February, 2021. It was a physical launch event with lot of fun and entertainment. The event was also live broadcast on Ply Reporter facebook page. The folder of SATVARIO was inaugurated and launched by film actress Ms VAANI KAPOOR along with Directors of the company Mr Ramesh Agarwal, Mr. Raushan Agarwal, Mr. Abhishek Choudhary and Mr. Akash Choudhary in presence of more than 200 dealers and distributors. They were enthralled with lot of activities, music and entertainment program.

During the event Ms VAANI KAPOOR also introduced ‘The Saga vol. 2’ laminate folder by Kridha Group. Kridha laminates is known for its hand-crafted and exceptionally artistic laminates. They work with a vision to provide best servicing in the industry of plywood and laminates. Delhi, Mumbai, Kolkata and Bangalore are there stock points.

The programme started with welcome speech by Mr Ramesh Kumar Agarwal, Director, Kridha Laminates. He welcomed the august gathering present there and those who were connected virtually from across the country by social media platforms. He talked about the beautiful journey of Kridha Laminates and appreciated the channel partners for their extensive support. Later Mr Dhananjay Dhar, Sales Head, Kridha Laminates Pvt Ltd gave a PPT starting his conversation with a quote, “Those who dream most, do the most.”

He said, “The journey of Kridha Group was not so easy. We faced lot of hardship but overcame them courageously. The journey went through liner grade to 1mm with our delighted channel partners and team efforts. Today we are having production of 3 lakh sheets/per month with two presses. We give full support to our team and all.”

Mr Akhash Chaudhary, Director, Kridha Laminates addressed the audience and said, “We are glad to see you after one year which was a challenging time for entire mankind. We take privilege to announce the added capacity in laminate and plywood in last six months. Now we are offering bigger size laminates to exports market.” “The name ‘SATVARIO’ is derived from high end luxury Italian marvel. In SATVARIO we have 98 exclusive artistic designs. The compact solids give you a vision of wood grains and solid colours. It’s an artistic lifestyle catalogue. The zero finish gives veneer look and finish,” he added.

During the launching event over 18 people from laminate and plywood segments were awarded with appreciation for their overwhelming support and sales boost. Following are the winners of Awards:


Best Debut Award in Plywood - Mr Ajay Dhingra, (Dhingra's, Moradabad) and Mr Varun Raheja, (Modern Enterprises, Noida)

Best Debut Award in Laminate - Mr Manoj & Mr Harshit, (Sangam Laminates, Vasai)

The Bright Spark Award in Plywood - Mr Raj Sharma, (Sidharth Ply & Glass, Patna)

Rising Star Award in Laminate - Mr Shekhar Bansal/ Pankaj Bansal, (S.S. Plywood & Laminate, Agra)

Customer Experience Award in Laminate - Krishnappa/ Pawan/Raj/Kishor, (Sri Thirumala Traders, Bangalore)

Community Hero Award in Laminate - Ayan Chatterjee, (Wood Hut, Kolkata)

Sales & Marketing Support Award in Laminates - Kare Deen Shukla, (Kunal Enterprises, Allahabad)

Financial Punctuality Award in Laminate/ Plywood - Piyush Kumar Agarwal, (Maa Kaali Hardware & Paints, Katihar)

Emerging Business Award in Laminate - Ghanshyam Chand Basia, (Singhal Trading Company, Gorakhpur)

Most Promising Distributor Award in Laminate/ Plywood - Abhishek Jain, (Mahaveer Plywood, Vijayawada)

Export Club Award in Laminate/ Plywood - Manoj Rathi, (Plywood Home, Nepal)

Recognition Of Excellence Award in Laminate/ Plywood - Ravi Nemani/ Manish Nemani, (Narayani International, Kathmandu)

Associate Of The Year Award in Laminate - Hitesh Chawla, (Rahul Decor, Bhopal)

Dealer Of The Year 20-21 Award in Plywood - Ravindra Pratap Singh, (Vikas Plywood, Varanasi)

Distributor Of The Year 20-21 Award in Laminate - Sandeep Jain, (Shri Aadi Traders, Delhi)

Distributor Of The Year 20-21 Award in Laminate - Manoj Agarwal/ Manish Agarwal/ Dilip Agarwal, (Sadashiv Ply Sales Pvt, Ltd., Kolkata)

The Collared Diamond Award in Laminate/ Plywood - Ajay Mittal, (Galaxy Wooden Works, Greater Noida)

Ms VAANI KAPOOR appreciated the designs collection in the folder and the hard work by the team behind it. She said, “In fact no one can deny it after having a look of this folder. In future when I will be setting up my home I would definitely go for SATVARIO. I salute to the viewers and like to say that SATVARIO has definitely brought excellent designs. When you do hard work and it always pay you with success. So, keep doing your work

with passion, dedication and value it with gratitude, it always leads you ahead. It is motivating me as well and you have impressed me with your hard work. I believe in quality and you maintain its standard. It is premier and you have earned the confidence of people of the nation with me, so you will have to work harder because reaching to the top is easy but maintaining the legacy is a challenging task.

In conversation with Ply Reporter Mr Akash Chaudhary, Director, Kridha Laminates briefed about the speciality of the folder and said that this folder has been made with premium collection which is exclusive and new to the market. “I would like to say that this folder will bring value to your sales as when you will show it to architects, interior designers or customers, they will find it easy for making their choice of selection, as we have adopted a very easy segmenting method in this folder,” he added

Mr Raushan Agarwal, said that laminate and plywood is inter related segments and is complimentary to each other. We have started manufacturing of plywood with latest and new Four pressing technology. Being associated with Kridha Group, the channel partners and customers are satisfied with quality plywood and laminates. The audience was happy applauding to pledge and great Mr Dhananjay Dhar, Sales Head, Kridha Group who casted his trust and belief to all the partners to achieve the targeted sales.

The formal launch event was followed by entertainment programme, music and lot of fun. The programme ended with vote of thanks by Mr. Raushan Agarwal, who appreciating the audience thanked the distributors and other channel partners for coming to the launch event even after lot of difficulties and graced the occasion and enjoyed the moment with lot of fun.

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