Amulya Mica Launches Its Visually Perfect 1 mm Collection, Expert’s Eye

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Amulya Mica organized a virtual event on 22-May-2021 in association with Surface Reporter & Ply- Reporter for launching its new collection Visually Perfect 1mm Collection, Expert’s Eye. The event was inaugurated by Mr. Rakesh Agarwal, Ms. Shailja Agarwal, Mr. Tarun Agarwal, Mr. Surendra Tharad & Mr. Kapil Pareekh by lighting the lamp & Ganesh Vandana from their head office Gandhidham.

Speaking of the launch event, Rakesh Agarwal, MD Amulya Mica said that we are overwhelmed by the response that our 1MM Laminate Collection launch got from the industry and the end customers. We feel very proud that Architects like Ar. Sanjay Goel, Ar. Mitul Shukla, Ar. Hasmukh Shah, Ar. Neha Modi, Ar. Ruby Singh, Ar. Ranjit Naik, Ar. Manpreet Singh, Ar. Mahesh Punjabi, Ar. Krishnarao Jaisim also launched the Expert's Eye 1MM catalogue along with Harbhajan.

 

He also briefed that by providing matching edge band, Amulya Mica has taken care of major pain point of customers as these edge bands are available at our depots and by the use of matched edge band our laminates look visually perfect on any application.

Legendary Cricketer Harbhajan Singh launched Amulya Mica's Visually Perfect, 1MM Collection, called Expert's Eye. Talking of the product Harbhajan Singh stated that 1MM Laminate collection is a visually perfect laminate collection as the company is providing a perfectly matched edge band readily available at their depots along with the laminate.

After launching of 1mm catalogue by Mr. Harbhajan Singh, select Distributors of Amulya Mica Pan India along with architects present in the event had launched it from their outlet. It was an eye-catching event. The event was attended by more than 4000 & viewed by more than 20000 people across PAN India. The event got a magnificent response and was attended by people from the industry like architects, interior designers, dealers, distributors, business associates, corporates, and end customers.

“The Expert’s Eye” and its reason for naming so. In the presentation, she mentioned that each of the product showcased has been selected by a team of expert group comprising of Architect, Interior Designer and prominent Dealers who are in the business of laminates.

Young and dynamic Ms. Shailja Agarwal, Director Marketing during her interaction with the Press mentioned that the company is gearing up by launching new series before the market opens. She spoke about Expert's Eye 1MM laminate collection and what is new in it. New additions that she mentioned are 2 stone paper finish, 13 solid pastel shades, 5 digital laminate sheets, glitter series, 2 new texture introduced with zero reflection, providing 56 matching edge bend, 11 wood grain addition and 2 wood grain abstract addition which makes it a collection of 250 plus designs & 35 plus textures.

Ms. Agarwal also spoke about the name of the Catalogue, “The Expert’s Eye” and its reason for naming so. In the presentation, she mentioned that each of the product showcased has been selected by a team of expert group comprising of Architect, Interior Designer and prominent Dealers who are in the business of laminates. The selection is contemporary as per the international trends in colours.

Ms. Agarwal also emphasised that the company is promoting use of technology and QR code offered on the “The Expert Eye” is being provided for ease EVENT WATCH 184 THE PLY REPORTER JUNE 2021 www.plyreporter.com of use and convenience. She demonstrated that the catalogues with passage of time are becoming bulkier which is making it difficult to cart them to the site or to the client’s office, rather with QR code the person using it will be able to download soft version and can browse on the mobile or iPad.

Later Words That Matter book ( Orange & Black Colour) launched by MD Mr. Rakesh Agarwal and Ms. Shailja Agarwal which is a collection of appreciation of Amulya Mica’s product and services by some of the eminent architects & our patrons. 

Further, there was a question & answer session by Shri S.K.Tharad, Sr. GM Marketing where some prominent distributor of Amulya Mica like Mr. Amit Poddar, Bangalore; Mr. Sundar Vijaywada, Mr. Ankur Maheshwari from Delhi, Mr. Gopal Agarwal, Kolkata; Mr. Deepak Patel, Raipur; Mr. Mohit Agarwal, Ludhiana; Mr. Saurabh Torka, Hyderabad; Mr. Sanjeev Jindal, Bhatinda; Mr. Vishnu Pacheria, Vizag; Mr. Sumit Lathi, Indore; Mr. Vijay Karaveer, Hubli & Mr. Sanjay Jain, Jaipur participated. This session was also attended by Mr. Pragat Dvivedi & Mr. Rajiv Parashar of Ply Reporter & Ms. Madhurima Chowdhury of Surface Reporter.

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