Ambica Press App is a Better Way to Connect And Serve its Customers in a Click

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This is the first time in wood panel machines segment, Ambica Hydraulics has been taken an initiative to launch a digital assistant platform in terms of Ambica Press App, which will serve and connect the customers with a click. The company has introduced this App on the occasion of the Founder Late Abhay Raj Chhajer birth Anniversary.

The App details about Ambica journey with the mission to offering world class product and value added services to the clients. It has been presented with the vision of adopting new age technology to meet with the customize demands. With the help of this app they are just one click away from industry for their all needs from the company. The customers can find all information for the press related to plywood, laminates and rubber presses along with services related to it in just one click. They are open 24x7 for assistance over phone, video call and WhatsApp through their customers’ service centers with the help of qualified engineers.

It can be downloaded from Google play store and registering with it by mobile number to avail all the service offered by the company. By using this application maximum number of customers can connect with them. The subscribers will get information of development and innovations on regular basis.

Q&A SESSION WITH MR RAVINDRA CHHAJER MD, AMBICA HYDRAULICS WITH THE PLY REPORTER DURING LAUNCHING OCCASION

You are connected to everyone in the industry with your phone number then, what is the objective for launching this app?

Definitely my phone number is with everyone associated with us, but sometime the interior people do not have such access to connect with me. In that situation in need everyone can connect with us if they have downloaded this application in their mobile phones. Secondly, either maintenance people, factory managers who like to have trouble shooting can get quick help with us by this application. In future we will be including common problem tutorial with the help of video that will help them solve their problem by their own. In today’s time of Covid everyone is used to with such application for their ease so, the industry professionals can get lot of benefits from it. We will be available as before on this application also because we have a backup team for this service.

Will the app only be facilitating services on complain or one can place orders for new products also?

They can enquiry for anything and in terms of new offering, they will get quick mail and quotations for their enquiry with contact number and further proceeding will be started by our people assisting you for all your requirements.

We will have to keep focus on strengthening of press also. So, there are many aspects. These days we are going to 25 to 30 delights in requirements. I hope by 2023 these installations will be visible in India also, as there is lot of atomization in press handling, loading unloading in India.

Today we want human touch for any further move, so what value addition would be there in this application?

For this purpose we will make a call immediately to solve your problem if we get any enquiry through application.

Do you bring any quality innovation/difference in product, as today numerous people are offering presses in India?

Our motto is to offer value for money. It doesn’t mean we will be giving lower quality or charge higher price for the product. When we compare with others there may be difference in quality in input raw materials that will lead to price difference also. There may be difference in investment for machinery, as we invested crores rupees in bringing machines and technology for perfection, machining, precision as in long term it pays to the customers in terms of lesser break downs. All these factors will bring the differences in quality. Secondly, we are innovating on presses to make it long lasting with proper mechanism and perfection so that the running cost comes down with low power consumption and less breakdowns.

Today in vertical presses the number of delites is increasing. What do you see in this direction in India next year?

We can make presses of 50 delites also if there is such requirement. The million dollar question is that to how many delights the Indian market can exceed? In my opinion with the number of delights increasing, we will have to keep focus on strengthening of press also. So, there are many aspects. These days we are going to 25 to 30 delights in requirements. I hope by 2023 these installations will be visible in India also, as there is lot of atomization in press handling, loading unloading in India. The delights are directly related to handling of raw materials and finish goods, so accordingly if anyone have that flow can reach to 30 delights in two to three years time

Do you see the same trend in laminate also?

In laminate also the same trend is prevailing as people are having 20 or 24 delights in operation, or even 28 delights are being installed. In laminate, forming is considered as important for its number, as many of the industrialists are doing it in double stage and many of them is doing in single stage. Some of them are doing on both sides. If the forming is complete there is no issue in increasing the number of delights. The purpose of press is to pressing and supply proper temperature during laminate manufacturing with the required speed to give proper time to hydraulics so that material do not de-laminate.

In Particle Boards, there are simultaneous closing presses, can these types of presses be used in laminate and plywood manufacturing also?

We can use it in both the operations. But, we have to see that why the simultaneous closing presses are required for Particle board manufacturing? Because, all the particle are mixed with glue and in that stage till it reaches to the top, the material which was already there get cured. So, all the delights closes all together, that is simultaneous closing presses. It can be used in plywood and laminate also but in laminate there would be a challenge of streamline. In simultaneous closing presses its simultaneous equipments remain attached with 8 or 10 ft aside. In laminates its fitting challenges comes before us, because in case of laminate there are multiple inlets and outlets, still managing them it can be done. Naturally we can save time and power consumption by doing it. Simultaneous closing presses system is a booster system so the approach speed power consumption will drop. It can be done just an initiative is to be taken.

THE INDUSTRY PEOPLE PAY TRIBUTE TO LATE SHRI ABHAY RAJ CHHAJER, THE FOUNDER OF THE COMPANY ON HIS 73RD BIRTH ANNIVERSARY.

The program was organized virtually in association with the broadcast partner Ply Reporter Facebook. Late Shri Abhay Raj Chhajer had a memorable journey with lot of industry conglomerates; among them a few were present in this program and many of them were viewing live on Ply Reporter Facebook and other social media platforms. The presence of dignitaries and Guests of Honour from Wood Panel & Laminates Industries were Mr. Sajjan Bhajanka, Chairman, Century Plyboards India Ltd; Mr. Rajesh Mittal, Chairman, Greenply Industry Ltd; Mr. Makhan Gattani, MD, Gattani Industries; Mr. Madhukar Agarwal, Chairman, Maple Panels Pvt Ltd; Mr. Rakesh Agarwal, MD, Amulya Mica group; Mr. Jagdish Gupta, Chairman, Stylam Industries Ltd; Mr. Amrit Patel, MD, Signature Laminate; Mr. Bimal Chopra, MD, Metro Plywood Group; Mr. Padam Jain, MD, New Pragati Plywood & Deco ply; Mr. Ashok Agarwal, MD, Vidya Ply & Board (P) Ltd; Mr. V K Patel, MD, Kalpatru Doors; Mr. Surinder Arora, MD, Virgo Group; Mr. Ajay Chhajer, MD, Ambica Hydraulics; Mr. Ravindra Chhajer, MD, Ambica Hydraulics, etc. Mr Pragath Dvivedi, Founder Editor, Ply Reporter and Mr Rajiv Parashar, Editor, Ply Reporter.

Mr Ajay Raj Chhajer, MD, Ambica Hydraulics shared his memory remembering his brother Late Sri Abhay Raj Chhajer and said that Today’s Ambica Hydraulics was established by Abhay Raj in the year 1982. Today Ambica has become a tree having numerous branches, and the credit for this growth goes to industry people who helped us flourishing with every support.

We are moving forward with his teachings with all positivity for today as well as the possibilities ahead. In this free time of covid period we thought to offer something different for the industry that can benefit you directly or indirectly.

Mr. Ravindra Chhajer, MD, Ambica Hydraulics said, “My father had a teaching with us that do not make you thoughts with apprehensions of others, make it with your observation. We are moving forward with his teachings with all positivity for today as well as the possibilities ahead. In this free time of covid period we thought to offer something different for the industry that can benefit you directly or indirectly. We have come up with this app is the result of that thought process after having several discussions with industry people.

He gave thanks to the present dignitaries, online connected audience and the team Ply Reporter for their able support to make this program a grand success stating that “I feel proud that on the occasion of my father’s 73rd birth anniversary all the industry conglomerates who were long associated to him in their initial days are present here. All the well wishers gave him so much respect. Although, he has left us six years before but his principal, image and teachings everybody remember with great pride. I would like to thank them all with my heartfelt respect and gratitude.

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