Doors Industry: Challenges Knocking Your Doors! - Rajiv Parashar, Editor, Ply Reporter

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Imagine!  A Solid Wood Doors in your mind, which is known for its strength, durability, carving, heritage, size and look. And also imagine the new trends in doors, which are elegant in looks, touch, feel and match with the colors of your interiors. In current trend, the surface of doors have become more important, hence there is rising trend of Laminates, HDF, MDF, Melamine Coatings, Membrane Foil, Deco- Paints, Decorative Veneers etc for its surface. Today, Doors have become more a fancy item for your home. It is also true that the door's demand is growing at 25% every year during last decade.

Last month a group of quality doors producers have decided to increase the price upto 15%, saying they prefer to offer quality products as per standard, thus they have decided to increase prices. Others should follow them for the benefit of a Growing Doors Industry otherwise Challenge to survive would be knocking your doors!

The growth of the doors industry in India means the expansion in Flush Doors manufacturing, which has noted a robust jump and these demands are also supported by huge supply of spurious quality doors witnessed during the last 3-4 years, where quality is being hidden behind decorative surface on top. The market is flooded with low quality infill materials (Jabda and lower quality Particle Boards), Non-seasoned and lower thickness Frames, non-phenolic resins, substandard thicknesses of products etc, which are dampening the image of doors in the market. Using lower thickness laminates and sub-standard quality of foils are another worry for doors users.

 

A door as a product is known for its good quality infill materials, standard size of frame, good bonding along with its strength, durability, thickness and Life Guarantee. The different surfaces match with the interior is another value addition of it, and suppliers and industry should not use these features to hide its basic quality parameters. Reports also receive from the market that a major chunk of doors are not even qualifying the basic standard of BIS, although they use ISI 2202.

Every building materials product prices are skyrocketing because the present situation is beyond control of manufacturing companies, hence Doors manufacturers must dare to ask the genuine price rather than compromising with quality. Last month a group of quality doors producers have decided to increase the price upto 15%, saying they prefer to offer quality products as per standard, thus they have decided to increase prices. Others should follow them for the benefit of a Growing Doors Industry otherwise Challenge to survive would be knocking your doors!

This issue is packed with lots of news related to the situation arises due to price hike of each raw materials for wood and decorative panel products such as Plywood, Timber, ACP, Decorative Laminates, Particle Boards, MDF, Methanol, Phenol, Formaldehyde etc. The recent Anti Dumping Move on Base Paper, Aluminium Coils, Silicone Sealants etc and its impact on related industry is worth reading for the entire sector. The interaction with Mr. Samir Garg, MD of SRG brand has indicated the present situation of the industry. Along with product launches and other happenings several latest innovations related information are also covered in this issue.

Rajiv Parashar

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