Fenix range to be officially distributed by Formica in India

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Following a significant and well-established presence of  FENIX®  in the Indian market for interiors, Formica India act as official exclusive distributor of these innovative materials since June 2021 to strengthen their positioning.

The relationship between ArpaIndustriale and Formica Group dates back to June 2019 with the acquisition of Formica Group by Broadview Holding B.V. Since then, Formica Group has joined ArpaIndustriale S.p.A., Trespa International B.V. and Westag & Getalit AG as part of Broadview’s family of businesses in the field of material technology. The main focus, which connotes the sister companies, is on coordinated strategy and synergies, with the goal to offer customers world-class surface materials. 

As a result of this new partnership, Formica Asia expands its product portfolio in India to include the award-winning FENIX® range through its distribution network.

Speaking on the partnership Mr. Ajay Khurana, Managing Director, Formica India  said,  “We are glad to bring FENIX®  range of the innovative materials designed in Italy to the Indian interiors market. The range is resulting in further strengthening of our product portfolio in the country apart from establishing a mutual profitable longterm growth, the award-winning FENIX®  range also receiving good response from the Indian designers and customers with the kind of surface solutions it presents. As we already have countrywide presence, we are in process of developing a loyal and expanding customer base for this new range of innovative materials. We aim to continually innovate and bolster our offerings while ushering in innovation for the consumers to present them a plethora of high-quality products.”  

FENIX are the innovative materials created for interior design by ArpaIndustriale in 2013. They arise from the Italian design tradition, reflected in the project stylistic choices: from the colors selection to the overall aesthetic result of the interiors applications.

FENIX are the innovative materials created for interior design by ArpaIndustriale in 2013. They arise from the Italian design tradition, reflected in the project stylistic choices: from the colors selection to the overall aesthetic result of the interiors applications. Applying proprietary technologies, the external surface of FENIX is characterized by the use of next generation acrylic resins, hardened and fixed through an Electronic Beam Curing process. With low light reflectivity, the FENIX surface is extremely opaque, soft touch and anti-fingerprint. Thermal healing of superficial micro-scratches is also possible. They are suitable for both vertical and horizontal applications in the following sectors: kitchens, bathrooms, design furniture, retail, offices, and contract.

With this new distribution partnership in India with its sister company Formica Asia, a new core value is likewise highlighted: the sharing of a common vision to support a mutual profitable long-term growth and, above all, to offer Indian designers and customers innovative surface solutions for new never ending design stories.

 

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