ALLCOR PVC Laminates - Collection 2022' launched on 05 March 2022 at a five star hotel in Delhi. The launching program was live broadcast on the Ply Reporter facebook page. The program started with the lamp lighting ceremony by the directors of the company Mr Rajeev Gupta, Mr Manoj Garg, Mr Amit Garg, Mr Ramit Gupta and Mr Ankush Gupta.
Beginning the program Mr Ankush Gupta welcoming the guests, the present distributors and media said, “We have done tremendous work for making this folder and have done extensive research across the country for the selection of designs according to the trends. This folder is excellent in its presentation; I hope you like it very much.”
Allcor started its journey in 2017 with the humble beginning with the plant located in Kundli, Haryana, Delhi NCR. The company has been growing every year. The first folder was of 65 shades, but now the new folder is having 230 plus shades. This is an amazing growth of the company in just 5 years.
The company has introduced new textures and scratch resistance features which are exclusively available in this fourth folder. The new redefining range of wood and marble shades in both Gloss and Matt finish are very well appreciated by the market among users. Allcor is pioneer in 3mm sheets with UV coated marvel manufacturing.
The directors of the company unveiled the new catalogue of Allcor with great pleasure and showed it to the audience present there. More than 50 distributors from Pan India were present during the launching program.
On the occasion they also launched Allcor louvers 3D panels in 26 plus designs with different patterns in pastel colours like wooden, metallic, etc.
THE DISTRIBUTORS’ VIEWS ABOUT THE FOLDER
Mr. Kailash Gattani, Shreez Plylam, Pune: In Pune, Allcor PVC is getting very good response. Its wooden collection is marvellous. People like it most. Its gloss collection is very good.
Mr. Gaurav Mittal, Mittal Laminates, Delhi: Right from the beginning I have been associated with this company because of their quality offerings and cordial relation with them. Allcor PVC is the best laminate with number one quality and designs. PVC laminate sales are increasing in Delhi depending on different quality. There is a bit of disturbance from Chinese imports otherwise all is well.
Mr. Ramji Krishnaswamy, Sri Krishna Laminates, Coimbatore, Chennai: We have been associated with the company for the last several years. Usually the relationship between a company and the distributor are something like husband & wife where you need to be very open and with a great mutual trust. This folder has 7 to 8 new textures so this is new to our company. This is giving a very good impact to the market. USP of this folder is the anti scratch technology used in making these laminates that is only available with Allcor PVC laminate in the market. The metallic and solids along with the designs in Allcor is best in the range. So, the company is giving their dealers a complete folder with only one folder that we get the party convinced instead of using two or three folders.
Mr. Pawan Karnany, Mahavir Plywood (Govinda Sales), Raipur: Today our enthusiasm has increased by 100%. I think we can achieve 100% growth as the collection of Allcor PVC laminate would be number one in India because it is different and unique from the others I have seen yet. In the first instant after seeing this catalogue I am clear that this is the number one collection in PVC laminate.
Mr. Surendra Somani, Level Next Marketing, Nagpur: Price is not the factor as there are a lot of products that have come into the market. With this new folder the sales will come up, that's what I feel. With this folder I hope our sales will be more than double. The company owners are very cordial in dealing with us. When anything is asked for help their answer comes very quickly. Their after sales service is so good that we don’t have to wait for the delivery. And the biggest strength is their perfect accounting as till date we have never seen any difference in that. Their rates are reasonable and fulfil the commitment always.
THE DIRECTORS IN CONVERSATION WITH PLY REPORTER
What is the objective for organising the launching event so grand?
Mr. Manoj Garg, Director, Allcor Laminates: The prime objective is to have a get-together of our distributors at a point and secondly to launch the fourth folder of Allcor PVC laminates. The folder has been continuously changing and this time we have added a texture series, scratch resistant, anti-finger, Etc.
What are the specialities of this folder?
Mr. Manoj Garg: The speciality is that it covers all over India with demands of different designs in different regions. We have added the designs according to their tests so that not even a single area remains untouched.
How do you find out the different trends in different regions of the country?
Mr. Ankush Gupta, Director, Allcor Laminates: As we know that interior design is very diversified and everyday a number of new products come in and go out. We are deeply involved in every market as we extensively travelled in the country to find out the different trends in different regions after meeting them and taking their feedback. After extensive research and brainstorming for the designs, we have built new ranges that are suitable for them. For example in Kerala the wooden designs are having very much demand. In the south India the wooden alignments that match the matt finishes are much in demand. In some regions we found marble so we have also added marble designs and for some regions we have textures also in which the golden finish textures are much in demand that we have added in this folder. Besides, leather finishes in textures have also been added in it.
Is it a fact that PVC laminate sales are going down? What do you think?
Mr. Ankush Gupta: I would like to say that the sales were down a few months before due to the price rising scenario in the last five months. But, since last month after decreasing the rates the sales are expected to rise. If the price rise happens in a very short time the disturbance in market sentiment appears.
I think we have not approached tier two – three cities very well and the awareness level is not much among them regarding PVC laminate. We are committed to reaching them with all possible means like the live program with Ply Reporters, Carpenters meet, and awareness drive among dealers/distributors there. With increasing awareness among them the sales will improve many folds.
Which types of complaints do you face for PVC laminate and how do you manage them?
Mr. Manoj Garg: First of all I would like to say that the film we import is of high quality and with that there is a guarantee of not turning yellow so, we never get complaints for yellowing from the dealers/customers. The de-laminating issue is seen mostly in Chinese products. In India when its manufacturing was started, a few cases used to come but now with improvement in technology we are not getting any complaints in our offerings.
For carpenters' awareness we are organising carpenters’ meet because without awareness they are not able to use PVC laminate properly.
What is your future plan and any expansion on card?
Mr. Ankush Gupta: With increasing its capacity and expanding the design offerings, we are going to add one more new product in the decorative segment. That would be Allcor louver 3 D panels; in this offering we have 26 plus designs with different patterns like wooden, metallic in pastel colours. This has also been made after extensive research in the market for finding out trends and demands.
What is your plan for your brand reach?
Mr. Ankush Gupta: We are working hard with our existing distributors across the country and enhancing their sales. Besides, we are also focusing on Eastern markets and actively appointing distributors in Bihar, Siliguri etc under our market expansion plan. In these areas we are making great effort to beautify the interiors with Allcor PVC laminate and louvers. To connect with us they can visit our website, Email us, and contact our customer care number.
The application of any product decides its future. So, what are the application areas for PVC laminates?
Mr. Manoj Garg: Its biggest feature of PVC laminate is being 90 degree bendable that easily bends at edges and does not leave sharp edges like HPL. With its application there is no need for an edge band. After application it looks joint-less. It can be applied anywhere like kitchen, wardrobe, beds, TV units and much more. It cannot be used in exteriors, but for interior it is perfect for every use. It can also be applied on walls and washrooms.
What is your message to the dealers/distributors?
Mr. Manoj Garg: We are committed to offer you quality products and promise that there would not be any complaint in our offerings. Coming true to your expectation, we will be regularly adding new designs according to the trends in the market.
Mr. Ankush Gupta: I would like to say to our dealers through the distributors that we are working very hard and leaving no stone untenured to find a new design. It will definitely give your customers a value for money offering with innovative designs that no customers will be un-satisfied after seeing this folder. We will be coming up with a new folder every year to remain updated with the market. We will be offering quality and innovative design that will be perfect for the end users and minimum complaint would be there after sales
Are you coming up with more new products in future?
Mr. Ankush Gupta: There are a lot of products in the range that will be our offerings in near future. As you know, we make 3 mm UV marble. Now we will be making 3mm PVC sheets that are perfect for kitchens fixed with aluminium profiles. With it the construction of the kitchen can be completed very quickly. This is an upcoming trend in south India. In 3 mm, we are offering more than 30 shades.
If the customers compare PVC laminate with other available decorative products in the market, what are the features for which the customers should purchase PVC laminate?
Mr. Manoj Garg: If we compare its high gloss in PVC laminate is best that can never be found in paper laminates. Secondly, the advantage of not needing an edge band if we choose PVC laminate for application in wardrobe, kitchen and other interiors. The paper laminate’s sharp edge sometimes turns dangerous due to its sharpness. With a 90 degree bendable feature it bends on edge and gives a perfect finish without any edgeband.
When you are coming up with another brand?
Mr. Ankush Gupta: We have no plan to come up with another brand and working hard focusing on this only we will make it capable that will beat others.