Ogaan Laminates has introduced the fourth edition of the 0.8mm (series 2022-23) folder in the market in a new avatar. The company has presented the new folder in an innovative arrangement of designs and textures with addition of metallic series in different shades. The innovation in offerings with focus on metallic, marble, deep textures, splash and abstract, the folder contains nearly 295 colours, designs and textures.
In this new folder we have focused on presentation a lot. The samples have been clubbed together according to the design categories like all new series of marble has been put together at one place and wooden at another place similarly others. It will help the customers in choosing the right designs/textures/ Fnishes of their choice from the folder without fipping the entire catalogue,
“The newly launched folder contains Metallic series with nearly 30 designs which are based on wooden, SF and solid colours. Ogaan offerings are excellent as the textures and colours in the folder are incomparable. Its material quality is excellent which does not get affected with change of weather,” said Mr Gaurav Salhotra, CEO, Ogaan Laminates.
In this new folder we have focused on presentation a lot. The samples have been clubbed together according to the design categories like all new series of marble has been put together at one place and wooden at another place similarly others. It will help the customers in choosing the right designs/textures/ finishes of their choice from the folder without flipping the entire catalogue,” said Mr Gaurav Salhotra.
“Besides, we have added a metallic series properly in which nearly 30 designs have been included. The digital laminates catalogue has been put on the front that makes the folder more attractive for digital laminate lovers. In its marble series there is texture, gloss and chiffon matt also. Besides, there are 5 deep textures of wooden grains. And among the sparkle and abstract series, there are 4 designs in sparkle and 8 in abstracts,” He added.
OGAAN LAMINATES is working with a wide network of distributors across the country with major penetration in UP, Rajasthan, Bangalore, Chennai, Assam and other North East regions including south and western parts of the country. The states like J&K and Kerala are still under surveillance of appointment of distributors. The brand is trending to achieve their targeted sales. Distributors say that they have given something different from others and the inclusion of metallic series in the same folder of Ogaan Laminates’ - the Decopedia in different volume is making the difference and helping them boost their sales and grow their network as well.
“Now Indian players in decorative papers are doing well but being limited in number of players the exclusivity in 0.8 mm becomes a tough task. Despite that we have tried to make the folder different by its presentation and quality offerings. The price rise of raw materials has also been affected by raising the input cost of manufacturers. With the rising price of products the market of 0.8mm laminate is getting better as the 0.92 customers are getting converted into 0.8mm.”
The company is focusing on aggressive sales and supply, maintaining good stock and adopting a collaborative approach for logistic services with the group companies. “We are efficiently sending even small quantities of orders to far distances very quickly. Last year we had started a depot in Ghaziabad which is helping the dealers and distributors with efficient customers’ service. We will be launching a folder for 1mm in a month or two under the banner of OGAAN,” he added.
Now Indian players in decorative papers are doing well but being limited in number of players the exclusivity in 0.8 mm becomes a tough task. Despite that we have tried to make the folder diferent by its presentation and quality offerings. The price rise of raw materials has also been affected by raising the input cost of manufacturers. With the rising price of products the market of 0.8mm laminate is getting better as the 0.92 customers are getting converted into 0.8mm.
People understand that there is no major change in looks and appearance of laminate after application of higher thickness if the quality material of lower thickness has been used. All games are of the design papers – with good designs the market of 0.8mm is increasing. For the growth of sales our team of 40 people are working across the country in which some senior persons are also there,” he added.
Ogaan Laminates is one of the subsidiaries of the highly renowned Amba Group (established in 1991). They have set a quality benchmark in the interior designing industry by offering some of the finest grade compact and durable laminates in India. Incepted in 2017, the company is headquartered in Hapur, Ghaziabad with their own stateof-the-art manufacturing facility equipped with modern technology and warehouse having production capacity of more than 2.5 lakh sheets per month.