Are Showrooms no more the Show Stoppers? - Rajiv Parashar

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Display of Interior panel surface décor products in showrooms are now a necessity for trade people. The mushrooming showrooms across India at retail market place in last 5 years establish the fact. The counting of good display (more than 1000 sq ft) for the wood related segment is estimated to have crossed 2500 and growing by an average of 200 showrooms every year. If you consider the display area of approx. 500 sqft, the number has crossed 6000 now and counting. Is it a need, is it a way to earn more margin or it is a way of doing business?

Display is a necessity to showcase any décor surface products, because it helps customers for selection of materials. It also gives new idea to décor your interior depends on your choice, color and theme. It facilitates décor products buying and market as well business of dealers/retailers. It also assists manufacturing companies/suppliers to make aware about their products, range and innovation among users/customers and influencers. It also adds the brand value for décor products producing/supplying companies, and you can say, Showroom is a stylish presentation way to promote surface décor among end users and also a way to earn more with self branding.

Before GST, Showrooms were requisite mainly for retail counters, but post GST it seems to be attracting even traders and wholesalers of big cities.

With increasing competition, many wholesalers are creating new verticals to take advantage of margins through showrooms display. The trend seems to be spreading pan India, because producers may target retail counters in future to make their margins intact. Hence, showrooms are now not only to display products but it is also becoming requirement to sustain in this business.


“All said and done, the real success of a showroom depends on its ‘trust’ factor that does not comes from decoration but it comes with product knowledge, right application possibilities and passion for design,” says Vertica Dvivedi of Surfaces Reporter Magazine. But if we look at showroom people with this scale there are hardly hundred who have that keen eyes for right product and its uses.

The sustainability of Showrooms depend upon the genuineness of its objective, with right margins right kind of product, certified quality, honoring guarantee and offering best service to the users.

Depending upon pricy veneers and non- folder kind of laminates with high margins just can’t help to sustain any showroom for long. Better will be associate with right and trustworthy supplier who offer genuine product as per Indian needs, right range, good service and help you to grow your sales and with an image and above all can train you to learn new selling skills.

This September issue has bundle of news bullets, which you could not find on ‘Google’, that are sourced from sharp and dedicated The Ply Reporter team for our readers. The issue has featured a story on growing demand of ‘FIRBE CEMENT BOARD’ with opinion of leaders in this segment. The cover story on impact of ‘New plywood press licenses in Haryana’ on future of north India wood based industry. The issue also has covered Success story of Floresta WPC and talk with their MD Mr. Vinay Agarwal. Special report on Gabon – GSEZ and its importance for India’s timber sector and many more happening in wood panel industry and trade…..

Survey on ‘India’s Door Industry’ is going on, which will come as ‘Special Issue on Doors’. Make sure your participation and write to us.

Rajiv Parashar

(I appreciate your feedback. Write at or SMS on 93106 12993)


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