Recent numbers obtained from veneer manufacturers and retailers shows that Decorative natural veneer has maintained its charm among users. Despite emergence of different highlighter products in India decorative veneers have yet again proved to be unbeatable. The genuine business buyers, premium salaried professionals and hospitality segment never show interest in any other material except veneers. And these segments are still renovating or buying home and doing interiors despite of slowdowns thus giving a way forward in veneer segment. Retailers have turned in to passionate sellers of veneers with continuous innovation in this product category.
The demand in Natural teak, smoked oak, smoked walnut, died and created effects on veneers are going stronger than common highlighters informed retailers. According to data obtained there is a visible drop in highlighters sales and rise in veneers during last three month in key metros. A study done by The Ply Reporter in Pune and Hyderabad reflected a strong preference for decorative veneers compared to non-folder laminates among interior designers. The mix and match experiments are still selling and in regular demand informed retailers in North India.
Few manufacturers expressed concern over falling supply of good quality exotic veneers though hopeful that few other wood species and burls will take the lead in coming time. The industries in North India are closely following the trend from Mumbai and are highly upbeat about the future demand. Reduction of GST to 18 % is another shot in arm for the category because the majority of its buyers are organized and from corporates.
Showroom owners say that market is flooded with the variety of imported highlighters and these products categories are flooded so many Chinese materials but the application and usages of such materials are very much challenging for carpenters in many places. Opening new showrooms are another driver for decorative veneer growth and many retailers are willing to keep good quality stocks to earn good margin future. The market report finds that veneers are reaching to emerging tier two cities also through showrooms as well as maintaining its craze among metro and big cities.