Kajaria Ply & Laminates, a leading name in the wood panel industry from the house of Kajaria, has launched its latest social media campaign, "Magnificent 7," as an extension of their festive celebrations ‘DeshkiRaunak’ considering the upcoming festivals like MahaShivratri& Holi. Executed in collaboration with Sociostreet Advertising, this time the campaign aims to showcase the architectural splendour and rich history of India's iconic temples.
The campaign is aimed at taking viewers on a captivating journey through the architectural wonders of India, spread across seven states covering our country’s vast geography. By highlighting the unique richness and the exceptional craftsmanship which have stood the test of time, this campaign has been covering the grand Kailasa Temple, Kedarnath Temple, Meenakshi Temple, Kamakhya Temple and more. Each temple covered in the campaign is celebrated for its unparalleled beauty, intricate history, and profound archaeological significance.
Through stunningly shot visuals and compelling narratives, allvideos are a tribute to the ancient heritage in a new way and to reignite the long-forgotten stories and cultural legacies. By shedding light on the architectural splendour of India's temples, Kajaria Ply & Laminates hope to inspire a renewed appreciation for the country's rich cultural heritage.
Commenting on the conceptualisation for the campaign, Mr. Shyam Shekhawat (COO of Kajaria Ply & Laminates) emphasized that, "India's temples are not just architectural marvels; they are symbols of our nation's rich heritage and spiritual legacy. With this campaign, we aim to celebrate the timeless beauty and historical significance of these extraordinary structures. As a responsible & proud Indian brand, Kajaria Ply & Laminates will also stand the test of time and we share the responsibility of reigniting the much needed flair of our golden glory from ancient times towards the current generation."
Also, as part of the campaign, a series of engaging posts and stories, each highlighting a different aspect of the temples' history, architecture, and cultural significance has been carefully crafted. By leveraging the power of social media, the campaign aims to reach a wide audience and foster a deeper appreciation for India's architectural heritage. A very unique but indeed a good effort by the team.
To know more about the "Magnificent 7" campaign and Kajaria Ply& Laminates, please visit their social media handles https://www.instagram.com/kajariaply/
Kajaria Plywood Pvt Ltd (a subsidiary of Kajaria Ceramics Ltd.), has an extensive range of wood panel products i.e. in excess of 1000+ SKUs on offer under a single window with the trust of a legendary brand like Kajaria. Kajaria Ply & Laminates currently operates on a multi-modal supply chain system which provides them with the flexibility to serve customers of varied type across Metro cities as well as Tier I & II towns. They have their manufacturing units near Kashipur in Uttarakhand& Morbi in Gujarat and have dedicated dealers as well as on-ground service teams in all major markets across India.