Continuing its focus on strengthening customer engagement and expanding its retail footprint, Greenlam Industries marked an active month of May with the successful launch of new brand experience destinations in Prayagraj, Mumbai, and Indore. These additions reinforce Greenlam’s commitment to creating stronger touchpoints for architects, interior designers, channel partners, contractors, and end consumers across key markets.
In Prayagraj, Greenlam launched its first Greenlam Shoppe in association with SD Enterprises, bringing an exclusive laminate and cladding experience to the city. Designed to strengthen market presence and premium positioning, the outlet features curated product displays including Greenlam 1 mm laminates, Lexus collection, Green Touch range, and Clads. The showroom has been developed to provide customers and professionals with an immersive environment to explore product applications, textures, and finishes through organized displays and interactive product engagement.
Simultaneously, Greenlam expanded its retail presence with another Greenlam Shoppe launch in Mumbai, further strengthening the brand’s network in one of India’s most influential design and architectural hubs. Adding to this momentum, Greenlam also unveiled its new Greenlam Studio in Indore in partnership with Devaditya Trade Logistic Pvt. Ltd., marking a significant expansion milestone in Madhya Pradesh. Developed as a premium specification and experience centre, the studio focuses on elevating the customer journey through comprehensive and large-scale product visualization
A standout feature of the Indore Studio is its fullsheet display concept, enabling architects and interior designers to view textures, patterns, and finishes at scale, supporting more informed design and material decisions. The studio showcases Greenlam’s extensive portfolio, including 79 new decors, the complete 1 mm range, 0.8 mm laminates, Lexus 1.5 Collection, Clads, Sturdo solutions, and the premium Greenlam AFX Collection.
All three launches witnessed strong participation from architects, designers, trade partners, and industry stakeholders, highlighting the growing demand for experience-led retail and specification environments within the decorative surfaces industry. The newly launched spaces are envisioned not only as display centres but as collaborative platforms that encourage product discovery, professional interaction, and deeper market engagement.
Through these strategic additions across Prayagraj, Mumbai, and Indore, Greenlam continues to strengthen its presence in high-potential markets while redefining the decorative surfaces experience through innovation, accessibility, and curated brand environments. The launches reflect the company’s ongoing vision of creating future-ready retail and design destinations that support India’s rapidly evolving architecture and interior ecosystem.
[Published in Ply Reporter's June 2026 Print Issue]