Targeting quality conscious customers and to obtain prospects for the next generation in plywood market, one of leading traders of, plywood and panel products in Western region, Mr Vivek Dhanuka has come up with a new brand YETIPLY in wood panel segment. The brand has been launched in Maharashtra and in the beginning it will also cater to MP.
He has a plan to cover four states including Gujarat and Raipur till the end of this year. The product procurement will be done from the manufactures at Yamunanagar, Haryana and Gandhidham, Gujarat with which he has a long relation of over twenty years in trading and material procurement to serve the industry.
Talking about the initiative to come up with a new brand name Mr Vivek Dhanuka, owner of YETIPLY revealed that, having commendable services to the plywood industry since last 20 years has given him experience
and confidence to take stand and come up with a new brand name having unmatched quality. The industrial relations facilitate him with infrastructure of dealers and distributors’ network and many of them even guided and supported to grow with his own brand name. “I served many leading players, today they are leading brands in the industry. Till now it was a business process for group service and I could not make any stand for self recognition. With the able guidance of industry well wishers I initiated to come up with new brand and within three months the dream comes true with YETIPLY. The name synonymies of ‘Unmatched Strength’, it will also help our future generations and industry will flourish with new ideas as well.”
“As of now YETIPLY will have a product range of Gurjan Ply & Read Hardwood Ply made with best quality imported timbers, along with Indian agro base timber with full core, alternate and red plywood. Seeing the prospects by the end of this year we will come up with laminate and in coming year planning to launch WPC with the same brand name. Initially we will cater Maharashtra and some part of MP. In Maharashtra over 36 dealers have been selected, at least one for every district and similarly the other states will be followed. By the end of the year we will cover Gujarat and Raipur also and gradually we will cater to the entire nation as the brand reaches to new heights,” he added.
YETIPLY will offer consistent quality manufactured at leading manufacturing plants from Yamunanagar, Haryana and Gandhidham, Gujarat. “We have a tie up with many established manufacturers who are quality conscious. We will not compromise with quality and the plywood offered under the brand YETIPLY will be unmatched as we have a quality parameter on which the manufactures have to stick with,” said Mr Vivek Dhanuka.