Vibrant Laminates Pvt Ltd (Vl) Unveiled Most Modern Collection of Panaash Brand

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Vibrant Laminates Pvt Ltd (VL) unveiled their latest collection of PANAASH brand decorative laminates Vision 2018 in 1 mm, in a glittering event organised at Mayfair Resort and Casino, Gangtok, Sikkim which was concluded from August 09-11th, 2018. For the launch programme they had also organised a tour for their dealers from across the country from New Delhi to Sikkim. The tour for the delegates from trade, industry and media were started after gathering them at Delhi Airport and reaching to the venue in Sikkim.

In route after landing Bagdogra Airport in Sikkim they had many surprises with lunch, dinner and entertainment programmes in the evening. The event was inaugurated with lamp lighting ceremony by the company’s Chairman Mr. Ashok Matanhelia and Directors Mr. Somil Matanhelia and Mr. Shobhit Matanhelia and the conference started with distributors’ felicitations.

PANAASH has redefined the concept of artistry for good. While the world has confined the boundaries of laminates, it is all out to explore what these excellent pieces can do. Laminates are fondly known as surface decor elements and, PANAASH has added life to the same with its striking concepts and awe-inspiring patterns. Its folder is a book of design virtues wherein they have broken stereotypes and have as well addressed the classics. Right from the impressions of nature to the expressions of art, it has it all.

After the folder launch, addressing the audience describing the infrastructural development and machinery used the director Mr Shobhit said that VL has its manufacturing facility near Lucknow spread in over 5 acres of land which commenced commercial production in March 2017 and achieved 100% capacity utilisation till September 2017. “The facility is having world class best quality machinery from HR, Jekson and very soon we are going to introduce SANDA. Using all imported papers from Japan, Germany, Spain and Korea with plates from Europe and China, we are offering excellent quality and finished products. The newly launched folder consists of 256 designs/textures with HD gloss wood grains, glitter/ flicker/core colours/ HD colours solid colours, suede finish, wood grains, etc.” During the presentation Director Mr Somil said, “Vision 2018 is a platform that has brought the entire Vibrant Family together. We have always addressed the changes and updates of the laminate industry in our product ranges. The journey so far has been utterly inspiring and aspiring. We have had a fair share of ups and downs and have managed to rise above our adversities with our constant zeal to excel.” He added further saying, “This same quest for perfection has brought us at this stage. This latest collection of ours is designed to change the industry flow and cause a wave of new and interesting market trends. With this new collection, we are all set to expand our existing network.” He uttered that Vibrant family today has become synonymous with innovation and modern technology and have developed a comprehensive and versatile gamut of products, each having distinctive galleries.

Talking about the market scenario Mr. Somil said that there is a rise in the demand of high pressure laminates and digital technology is gaining momentum in the industry and is responsible for market expansion as well. Companies are going eco-friendly and demographic & economic ease is favouring the industry.

Rising urbanization and burgeoning middle class population is giving a great platform to the industry to expand its full potential. The market is adopting versatile application formats of decorative laminates. Granite-look laminates are preferred for countertops. Versatile product options are giving a steady form to the market growth. Giving concluding remarks he thanked all for making the event so grand and successful.

The meeting was attended by more 50 distributors of PANAASH laminates from pan India along with more than 100 stockists and dealers. They appreciated the range and folder of PANAASH laminates and assured the company about good market response. During the event, the company launched very attractive schemes for distributors and dealers and they received good quantity of on spot booking. The meeting was followed by entertainment program, cocktail and dinner. All delegates enjoyed this wonderful trip.

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