The Century Plyboards (India) Ltd is hopeful of improved revenue and realisation in the December quarter as some of its segments benefit from a weak rupee. The falling rupee has hiked the price of imported medium density fibre (MDF) by 16-17 per cent, which will help the company fetch better realisation from the segment, said Century Ply Executive Director Mr. Keshav Bhajanka.
“We are expecting better performance in the third quarter and hopeful of achieving a 16-per cent EBIDTA margin. The MDF division has already started gaining, as it recorded the highest single-month sale in October,” he said. In the quarter ended September, realisation was lower due to increased competition from imported supply hitting their sales and margins.
Mr. Bhajanka said the company was also stepping up branding exercise to aid sales of its laminates segment. He further said that by enforcing stricter e-way bills, Century Ply was looking at an additional growth of five per cent from the next fiscal.