Skydecor launched 2019 collection of luxury laminate with a different tag line “LAMINATE KA FUTURE” in which they added more than 60 unique designs in combination of soft touch, high gloss and sparkle. To introduce their luxury offering they organised a launching event at Hotel Cown Plaza in Greater Noida. The event was attended by a number of dealers' distributors who enjoyed the launching event a lot. The event was inaugurated by the directors of E3 Group. The programme started with Ganesh Bandna after that the Directors addressed the audience and welcomed the august gathering of dealers / distributors. The programme ended with thanking speech entertainment programme followed by dinner.
According to them this elegant collection of luxury laminates in the new folder are most exquisite. We have added 60 new designs among them soft touch, high gloss and sparkle have been merged into one and introduced for the first time in India. This is our exclusive offerings to the market. In wooden range we had 14 designs which we have increased to 37 which is the longest range in the country in this particular category. In high gloss we have added a number of metallic look which is also unique presentation from us. We want people to totally replace the use of mica from PVC laminate. The kitchen industry which was dependent on acrylic till now has been wiped out from the market,” said Mr Utsav Garg, Director, Sky Decor.
The company has set new target area to penetrate their product offerings like wardrobe and kitchen cabinet for which they have given solutions in 1.2 mm with wooden textures. According to them the future lies with PVC laminate due to its numerous advantages and people are converting towards it. We have huge opportunity in this segment as at present PVC laminate market is hardly 5 % . The customers who purchase PVC mica once do not go back to mica, he added.
It is evident that PVC laminates have been widely accepted by users like kitchen manufacturer, interior designers, architects and carpenters and retail customers. The decorative designs which are available in their folder makes customer attract towards it for their home and offices interiors. The product features and easy application on surfaces make it unique that is also the USP of these products in the changing market conditions.