Greenlam Laminates Focuses on to Be a Complete Surface Solutions Provider

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Greenlam focuses on to present itself as a complete surface solutions provider offering innovative products in the market by taking different initiatives in this regard. In line to spread the message the company is breaking the ice and talking to the industry professionals like Architects, Designers, Contractors, Carpenters and last but not the least the Customers. They are spreading their wings to smaller cities also by increasing their SIS (shop in shop) display centres (at present they have over 40 SIS display centres across the country) in small cities. They are organising contractors meet and are educating them on the product line and its wide applications along with their latest offerings of innovative range of laminates which are available in wide range of colours and textures.

Launching of Tamil Nadu State’s First Sis Display in Chennai

Greenlam Laminates launched

Greenlam Laminates launched Tamil Nadu state's first SIS Display in Chennai on 13th June, 2019 at one of their distributors point named M / S Milam Sales Enterprises. They are distributors of Greenlam Laminate's 1.0mm, 1.5mm & 0.8mm (Green Touch) and 0.6mm (Post Forming) for Chennai North Region. They supply to 250 dealers and 100 OEMs in and around Chennai North Region. On the occasion of launch of the SIS display nearly 70 dealers and many architects of in - and - around Chennai attended the event. They were very much impressed with the display and the collection of the products range. The event started at 11.30 am that day with inauguration by ribbon cutting and lamp lighting ceremony performed by two leading architects of the city Ar Oscar and Ar Ponni Oscar.

Greenlam Laminates

“The concept behind launching of SIS display is to offer the clients and professionals a bigger and wider observation on the product range and its real-look after application. This is a need of the time, as the Customers as well as Architects, Designers and Industry professionals now want to see the product application in detail as many designs in laminate have textures which can give a real projection of its looks only through full sheet view. The small chip sized display in catalogue is not sufficient to that. In Tamil Nadu this SIS display is first in the state which is among the 40 SIS displays across the country,” said Mr B Pravin Kumar, Branch Head (Laminates and Laminate and Allied) Greenlam, Chennai.

After the launching formalities a gathering of nearly 75 dealers, invited architects and customers from in and around Chennai visited the SIS display. There was a discussion on display and the range of products showcased. Some of the architects and leading dealers shared their opinion on that. They were very much satisfied with the range and quality product offerings, and a huge display of nearly 350 full sheets. In Greenlam 1.0mm / 1.5mm laminates range there are around 400 shades in which maximum number of designs are on display. This is also considered as the highest number of design display in full sheet at one point in the country.

Opening of SIS Display Centre at Abohar, Punjab

Greenlam Laminates launched SIS display at Abohar in Punjab on 21st May 2019 at Gain Chand Lakshman Dass showroom to motivate and develop an emotional connect with contractors. There were over 90 dealers along with several industry personalities, architects and interior designers present on the occasion. The display was inaugurated by the leading architects of the city Ar Anoop Arora from Arcline Studios of Design along with Ar Karan Arora, Ar Ashok Jahangir, Ar Kinny Soni, Ar Harpreet Banja and Ar Manjot Gill. "We are spreading the footprint of SIS display in Punjab which was inaugurated on May 21, 2019. We are actually expanding our display centres to make a foot prints in smaller market also. Recently we have opened up SIS (Shop in Shop) at the local distributor Gain Chand Lakshman Dass showroom at Abohar in Punjab with the full sheet display of Laminate (GL & NM), Clads, Mikasa & Decowood. The launch event was ended with gift distribution. The launch event was followed by contractors meet in the evening in which nearly 20 contractors were present,” Mr Anubhav Sharma, RM – Zirakpur.

There was a Contractors meet organised after SIS launched at Abohar, Punjab. Following are the glimpes of the meet.

Organising Contractors Meet at Dasuya, Punjab

Greenlam laminates organised a contractor meet also in Dasuya, Punjab in association with Bharat Enterprises, authorised dealer of Greenlam Laminates. Mr Anubhav Sharma, Regional Manager, Upper North, Greenlam Laminates was present there who addressed the present gathering of contractors. “We want to come out of the image of typical laminate selling company to surface solution providers, like different uses of laminate, where they can use and how it can be used, how they can update their clients, how they can update themselves, how they can make their working pattern as a brand, how they can be a brand with us,” said Mr Anubhav Sharma.

Greenlam Laminates launched

“This month also we are going to open one SIS display store in Chandigarh also. So, we are working on this pattern to give customers a broader look of the product. The small chip size display in catalogue is difficult to convey the message that the product can have possibilities with innovative textures and patterns which can be possible only on full sheet display.” After the meet a thanking speech were delivered by Mr Juggar Singh and Mr Virkarm Singh (Bharat Enterprises). The program ended with gift distribution followed by dinner.

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