The brand speciality is to offer Metallic and Dyed veneer with innovative design and unique presentation. In our offering the ratio of Teak and other veneer will be 50:50 but our Burma teak veneer will be unique and imported from Burma of 0.4 mm thickness. The range of thickness of veneer will be 0.4 mm to 0.7mm. For selling it we will also include new dealers by offering basic range of veneer to them which will be supported with sales service and making them learn how to sell veneer
WOODLINE DECORATIVE VENEERS is a brand introduced by Mr Gaurav Chadha in partnership with Mr Manav Kathuria, Director of India Woodline Limited offering decorative veneers of highest quality and innovative designs with unique presentation. Mr Gaurav Chadha is one of the known personalities in veneer industry serving for over 12 years and is instrumental in creating innovation and brand in decorative veneers industry. “Our creativity will bring a change in veneer segment. The customers will definitely like our offerings as we have seen overwhelming response in the exhibitions where we presented it for the first time in Mumbai and Bangalore,” said Mr Gaurav Chadhha, Director, WOODLINE DECORATIVE VENEERS.
Woodline envisions being a part of every homeowner’s and interior designer’s plans for creating luxurious and contemporary décors offering laminate and plywood across the country. They have wide network of dealers and distributors. WOODLINE DECORATIVE VENEERS located at Sampla, Haryana with its state-of-the-art manufacturing plant has its eyes set on becoming one of India’s leading veneer manufactures after obtaining lead position in laminate and plywood.
The expertise of the directors of WOODLINE DECORATIVE VENEERS and the hard work of their team has aided the brand to become a household name in the Indian Wood Panel industry and trade. Certification like ISI is clear indicators of the quality control practices adopted by Woodline in their manufacturing processes. Currently they are offering over 200 designs in 70 species (65 metallic veneers, 35 dyed veneers, rest smoke veneer, Burma Teak and Natural Teak veneers) directly imported from European and African countries. The design and material selection is done by visiting the particular country for selecting best of the best quality.
The objective for coming up with WOODLINE DECORATIVE VENEERS is to offer quality product working in organised way and catering niche market of veneer under the brand. The brand speciality is to offer Metallic and Dyed veneer with innovative design and unique presentation. “In our offering the ratio of Teak and other veneer will be 50:50 but our Burma teak veneer will be unique and imported from Burma of 0.4 mm thickness. The range of thickness of veneer will be 0.4 mm to 0.7mm. For selling it we will also include new dealers by offering basic range of veneer to them which will be supported with sales service and making them learn how to sell veneer,” he added.
At present WOODLINE DECORATIVE VENEERS operating markets are in Maharashtra, Rajasthan, Punjab, Uttrakhand, Delhi and Western region of UP with the prime focus in Mumbai, Pune, Surat, Indore, Jaipur, Jodhpur, Ludhiana, Amritsar, Deharadun, Delhi NCR etc. “We have good presence of dealers/distributors network across the country. Believing in doing something new and creating new designs focusing on creativity, we will be working with distributors and for that we are aggressively appointing them for WOODLINE DECORATIVE VENEERS. Initially we will focus on existing network of Woodline laminates and plywood,” said Mr Gaurav Chadha.
“At present the market is stagnant but, the veneer market is not going to get a sea change in its consumption pattern due to covid pandemic and it is well known that those who like to use veneer, will use veneer only, and for that they definitely plan and keep aside required money. The uses and application may be delayed but will definitely be back as soon the pandemic curve platen in coming days or months. The government initiative to boost the domestic manufacturing will also create opportunity for domestic players,” he added.